|By PR Newswire||
|February 25, 2014 08:05 AM EST||
MOUNTAIN VIEW, Calif., Feb. 25, 2014 /PRNewswire/ -- BloomReach, creators of the leading big-data marketing applications, today launched BloomReach Search, Navigation and Personalization (SNAP), a smart application that personalizes site discovery for all consumers on any device or channel in real-time. In addition, BloomReach SNAP exposes its big-data insights to marketers and merchants so that they can drive more revenue and better site-wide consumer engagement.
For consumers, BloomReach SNAP connects user experiences anonymously as they shop across devices, and then dynamically adapts sites' search, navigation and content uniquely to each visitor. Using the industry's most sophisticated web-search algorithms, it combines behavioral patterns, natural-language processing, machine-learning and other signals of intent to instinctively present the most relevant search results, left-navigation and contextual filters.
BloomReach SNAP functions autonomously and learns from all visits, but allows marketers and merchants to make data-driven decisions that enhance and teach the smart machine using a rich set of analytics and visual controls. This big-data-driven approach represents a paradigm shift for marketers, who typically have used extensive manual processes to adjust sites for specific business objectives. While BloomReach SNAP can optimize a site for each consumer's behavior, merchants can make sure that specific pages or products are always or more easily discovered regardless of consumer queries. Without logging on to multiple site-management applications, BloomReach SNAP presents them with real-time data such as revenue per visit (RPV), conversions or other metrics site-wide that give the marketers insights into how to drive more revenue.
Unlike other onsite and personalization applications that mirror early internet search technology with manual tags, rules and hierarchies, BloomReach SNAP uses the industry's most powerful natural-language processor to extract and connect product attributes to the countless ways that consumers describe and discover online – learning from all channels, visitors and devices. Merchants can tailor the experience without writing extensive rules, manually tagging content or testing proscribed combinations for quality search results or "personalization."
BloomReach SNAP continuously interprets site content and web-wide demand to present new or return visitors with personalized search and navigation, while automatically refining the experience as visitor context changes in real-time.
In addition to today's launch, BloomReach also announced an expanded ecosystem partnership with International Business Machines (IBM), to natively integrate BloomReach SNAP with WebSphere Commerce as the premium, upgraded site search, navigation and personalization technology. The integration will be available in the coming months.
Why Personalization Matters:
- Gartner predicts that by 2018, companies that have fully invested in all types of online personalization will outsell that do not by more than 30 percent.
- 60 percent of marketers note they struggle to personalize content in real-time, yet 77 percent believe real-time personalization is crucial.
- 75 percent of marketers say "dynamic, personalized content" across channels is very important, but most are still in planning stages.
- 55 percent of consumers think website recommendations based on their past browsing and shopping behavior are "desirable to receive."
BloomReach SNAP is built on BloomReach's signature technology, the Web Relevance Engine, a smart machine that uses machine-learning and natural-language processing to synthesize understanding, intent and implications within a retailer's content, one billion consumer visits per week and one billion consumer interactions web-wide per day. Deb Shops and Sears Hometown and Outlet are the first customers of BloomReach SNAP.
"Engagement is central to driving our business online and off, and Sears Hometown and Outlet is committed to delivering the most relevant content to our customers, whether they search, browse or want recommendations on what to buy. We also recognize that consumers use different devices at every point in their path-to-purchase, and BloomReach SNAP gives us the ability to deliver real-time personalization while giving our merchants the data to inform their actions," said Donnie Franzen, director of e-commerce at Sears Hometown and Outlet. "Having the ability to respond to individual shoppers in real-time is essential to giving customers what they want quickly, while driving our bottom line."
How BloomReach SNAP Combines Smart Marketers with the Smart Machine:
- Boost or Bury – Marketers and merchants can promote or demote products based on real-time performance metrics.
- Page Creation informed by data and WSYWIG editing – Create, curate and manage category pages recommended by the machine or by merchants. Then, customize for specific performance metrics or campaigns.
- Goal-optimized site-search results – Create new category pages or redirect queries to existing pages to optimize for specific goals like relevance, revenue per visit and engagement.
What BloomReach SNAP Personalizes for Each Consumer:
- Individual-centered experience –From content recommendations, search results and the left-hand navigation and filters, the user experience automatically adapts to the intent and preferences of each visitor.
- Cross-device – Without visitor authentication, personalization elements like previously viewed products, dynamic categories and more adapt and learn from each visitor as they move across devices through their individual path-to-purchase.
- Consumer-driven discovery – Visitors visually browse similar products by clicking "More Like This." Visitors get the most advanced search-engine-like recommendations based on their observed tastes for certain styles, sizes, brands and even sale items through "Just For You."
"Consumers' onsite experience should be as personal and as responsive as physically shopping in a well-designed store with a helpful staff. We built BloomReach SNAP to analyze and respond to every consumer interaction – ultimately connecting user experiences as they shop across devices," said Raj De Datta, co-founder and CEO of BloomReach. "At the same time, no one knows a business's objectives like its marketers and merchants, so we also developed tools that empower these experts to take data-driven actions to reach their goals."
BloomReach's big data marketing applications drive new revenue by consuming web-wide and website data to interpret consumer demand and deliver more relevant user experiences on any marketing channel. BloomReach's unique big data marketing applications that drive revenue – BloomReach Organic Search for organic-search customer acquisition and BloomReach SNAP for Desktop, Tablet and Mobile for cross-channel-optimized personalized discovery experiences – are built on BloomReach's signature technology, the Web Relevance Engine (WRE). The BloomReach WRE analyzes consumer interactions across billions of pages, leverages the web's collective intelligence, and incorporates machine-learning to predict demand and deliver relevant content such as enhanced landing pages, intuitive alternative navigation or social trends.
BloomReach is headquartered in Mountain View, Calif., and is backed by investment firms Bain Capital Ventures, NEA, and Lightspeed Ventures. For more information, please visit www.bloomreach.com.
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jan. 31, 2015 02:15 PM EST Reads: 1,678
SYS-CON Media announced that Splunk, a provider of the leading software platform for real-time Operational Intelligence, has launched an ad campaign on Big Data Journal. Splunk software and cloud services enable organizations to search, monitor, analyze and visualize machine-generated big data coming from websites, applications, servers, networks, sensors and mobile devices. The ads focus on delivering ROI - how improved uptime delivered $6M in annual ROI, improving customer operations by minin...
Jan. 31, 2015 02:00 PM EST Reads: 3,886
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Jan. 31, 2015 02:00 PM EST Reads: 2,850
Puppet Labs on Wednesday released the DevOps Salary Report, based on salary data gathered from Puppet Labs' industry-recognized State of DevOps Report. The data confirms that market demand for DevOps skills is growing, and that DevOps engineers are among the highest paid IT practitioners today. That's because IT organizations today are grappling with how to be more agile and responsive to the business, while maintaining the stability of their infrastructure. DevOps practices, such as continuous ...
Jan. 31, 2015 02:00 PM EST Reads: 1,501
AppDynamics, the application intelligence leader for software-defined businesses, announced the general availability of the AppDynamics Fall '14 Release. Serving the combined needs of IT and business teams across the enterprise, the latest release provides a comprehensive view across all aspects of digital performance in ultra large scale deployments. AppDynamics delivers Application Intelligence by building out advanced capabilities across the key areas of analytics, unified monitoring and D...
Jan. 31, 2015 02:00 PM EST Reads: 2,050
CloudBees, Inc., has announced a $23.5 million financing round, led by longtime CloudBees investor Lightspeed Venture Partners. Existing investors Matrix Partners, Verizon Ventures and Blue Cloud Ventures also participated in the round. The latest funding announcement follows earlier rounds of $4 million, $10.5 million and $10.8 million, bringing the total investment in CloudBees to just under $50 million since the company’s inception in 2010. Previous venture investment rounds were led by Ma...
Jan. 31, 2015 02:00 PM EST Reads: 873
“We are strong believers in the DevOps movement and our staff has been doing DevOps for large enterprise environments for a number of years. The solution that we build is intended to allow DevOps teams to do security at the speed of DevOps," explained Justin Lundy, Founder & CTO of Evident.io, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 31, 2015 02:00 PM EST Reads: 2,268
Can the spatial component of your Big Data be harnessed and visualized, adding another dimension of power and analytics to your data? In his session at Big Data Expo®, John Meza, Product Engineer and Performance Engineering Team Lead at Esri, discussed the spatial queries that can be used within the Hadoop ecosystem and their integration with GeoSpatial applications. The GIS Tools for Hadoop project was also discussed and its implementation to discover location-based patterns and relationships...
Jan. 31, 2015 01:45 PM EST Reads: 1,727
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
Jan. 31, 2015 01:30 PM EST Reads: 2,298
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Jan. 31, 2015 01:15 PM EST Reads: 2,689
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of present...
Jan. 31, 2015 01:00 PM EST Reads: 2,048
In this scenarios approach Joe Thykattil, Technology Architect & Sales at TimeWarner / Navisite, presented examples that will allow business-savvy professionals to make informed decisions based on a sound business model. This model covered the technology options in detail as well as a financial analysis. The TCO (Total Cost of Ownership) and ROI (Return on Investment) demonstrated how to start, develop and formulate a business case that will allow both small and large scale projects to achieve...
Jan. 31, 2015 01:00 PM EST Reads: 2,114
IBM has announced a new strategic technology services agreement with Anthem, Inc., a health benefits company in the U.S. IBM has been selected to provide operational services for Anthem's mainframe and data center server and storage infrastructure for the next five years. Among the benefits of the relationship, Anthem has the ability to leverage IBM Cloud solutions that will help increase the ease, availability and speed of adding infrastructure to support new business requirements.
Jan. 31, 2015 01:00 PM EST Reads: 1,556
Today, IT is not just a cost center. IT is an enabler and driver of business. With the emergence of the hybrid cloud paradigm, IT now has increasingly more capabilities to create new strategic opportunities for a business. Hybrid cloud allows an organization to utilize multi-tenant public clouds, dedicated private clouds, bare metal hosting, and the associated support and services for the right use cases through an on-demand, XaaS model. This model of IT creates tremendous opportunities for busi...
Jan. 31, 2015 01:00 PM EST Reads: 1,657
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, explored the synergies in these two approaches, with practical tips, techniques, research data, wa...
Jan. 31, 2015 01:00 PM EST Reads: 3,239