SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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Beauty Tips to Beat the Cold

Get Hair and Skin Ready for Spring with EcoTools®

GURNEE, Ill., Feb. 25, 2014 /PRNewswire/ -- Winter can notoriously wreak havoc on skin and hair, but a few easy adjustments to your beauty routine can help you look and feel great on even the dreariest of days.  EcoTools®, a leader in beauty and bath, shows you how to beat the cold and get glowing for spring and ready for the warmer weather.  

"When the air is dry and cold, it is important to take care of skin and hair to replace the moisture that it steals," said Eva Oreskovich, Executive Director of Global Marketing at Paris Presents Incorporated.  "This winter has been especially harsh, and EcoTools is here to help with our full line of bath accessories."

Moisturize, Moisturize, Moisturize
Moisturizing is one of the most important rules of thumb to beat dryness. Choose a quality lotion and use it daily to put much-needed moisture back into skin. Get extra mileage out of your moisturizer by exfoliating with the EcoTools Dual Sided Body Buff ($1.99) before applying lotion. The gentle exfoliation will help skin hold moisture longer.

Break Away From Breakouts
Dirt and oil can clog pores and lead to blackheads, as can dry, flaky skin. To prevent blackheads and whiteheads from surfacing, use the EcoTools Pure Complexion Facial Sponge ($5.99) to easily exfoliate.  It is handmade with 100 percent natural Konjac fiber, a highly renewable root that is used in Asia as a natural exfoliant.  The Pure Complexion Facial Sponge is available in either sensitive skin or deep cleansing to perfectly suite your skin type.

Upgrade Your Body Wash
Overly fragrant soaps can further dry out skin. During colder months, opt for a super-rich, moisturizing body wash and lather up using the EcoPouf® Delicate Bath Sponge ($2.49). The sponge is silky-soft and extra-large to deliver amazing lather and gentle cleansing, even for the most sensitive skin.

Help Out Hair
While summer often gets the rap as being hard on hair with the sun and chlorinated pools, winter doesn't go easy on the follicles either. Chilly temperatures can leave strands dry and fragile. Indulge in a nourishing hair treatment once a week to combat dryness. Regularly use deep conditioner, or apply hair oil to damp hair. Try washing hair every other day as to not strip away hair's natural oils using the EcoTools Shower Cap & Storage Case ($6.99) to protect hair in between lathers. 

Step Up Your Foot Care Regimen
The cold can promote chapping and cracking, so it's important to care for feet daily to make sure they are ready for their spring debut. Treat yourself to an at-home pedicure with a few easy steps. Soak feet in warm water to soften calluses, then use the EcoTools Foot Brush & Pumice ($3.99) to gently exfoliate. Trim nails and then pick a pretty polish to finish.

All these winter-busting EcoTools products are available online at EcoTools.com.  Use code BATH14 at check out to receive 25 percent off through March 11, 2014. 

All EcoTools products are made with renewable, cruelty-free and recycled materials. For more information on EcoTools' full line of bath accessories, super-soft makeup brushes or new hair brush line, visit ecotools.com or facebook.com/ecotools.

About EcoTools®
Living Beautifully is Our Mantra. Helping women look beautiful, live beautifully™ is what EcoTools, a brand from Paris Presents Incorporated, is all about. The EcoTools collection of cosmetic accessories, hair brushes and bath and body products features renewable, animal cruelty-free and recyclable materials. In a continued effort to give back, EcoTools has founded the Living Beautifully Project, which donates to organizations that represent a blend of green living and beauty.

Media Contact:
Amanda Coyne
Zeno for EcoTools®
312-245-0170
[email protected]

SOURCE EcoTools

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