SYS-CON MEDIA Authors: Elizabeth White, Ed Featherston, Kevin Benedict, Adrian Bridgwater, Carmen Gonzalez

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Phoenix Supports Fifth Third as the First Bank to Support Mixed-Media Deposits on Diebold ATMs

Fifth Third Bank (NASDAQ:FITB) has teamed with Phoenix Interactive Design, to become the first bank in the world to deploy Diebold’s single throat mixed-media deposit ATMs.

This is the first implementation of Diebold’s new mixed-media ATM in the world. This new innovation is supported by Phoenix’s vendor independent software solutions and is performing mixed-media deposits for Fifth Third’s customers today. Phoenix first supported the Bank in 2012, when Fifth Third was the first superregional bank in the US to offer ATM mixed-media deposit functionality to its customers.

“Realizing continued innovation in our ATM customer experience helps us to optimize our retail distribution strategy and drive efficiencies,” said Jim Sutton, Director, ATM Network and Physical Distribution, Fifth Third Bank.

“We are pleased to work with Fifth Third Bank to deliver strategically imperative programs such as this. Our industry leading deposit solutions allow Fifth Third to better serve its customer base,” commented Marco Di Cola, vice president, Business Development, Phoenix Interactive. “The Bank’s tenacious focus on delivering the best customer experience is once again echoed in this project.”

Through Phoenix’s VISTAatm™ Intelligent Deposit software solution, Fifth Third’s customers benefit from the mixed-media deposit features available from the Bank’s ATM hardware vendors. Amounts are recognized and summarized on the screen. Customers have the option to view thumbnail images of all checks, zoom in or pan an individual check, and even flip it over to see the back.

About Fifth Third:
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $130 billion in assets and operates 17 affiliates with 1,320 full-service Banking Centers, including 104 Bank Mart® locations, most open seven days a week, inside select grocery stores and 2,586 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 25% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2013, had $302 billion in assets under care, of which it managed $27 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the NASDAQ® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC.

About Phoenix Interactive:
Based in London, Ontario Canada, Phoenix Interactive is the world’s first and leading provider of Windows-based multi-vendor ATM software. For more than 25 years, Phoenix has helped financial institutions around the globe forge competitive positions in self-service banking. We pioneered some of the industry’s most dramatic innovations including web-enabled ATMs, deposit automation, customer preferences and targeted marketing. And we continue to set the standard for best practices in the self-service industry. For more information about Phoenix Interactive, please visit www.phoenix-interactive.com, e-mail [email protected] or follow us on Twitter @ https://twitter.com/Phoenix_Inc.

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