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SYS-CON MEDIA Authors: Pat Romanski, AppDynamics Blog, Roger Strukhoff, Elizabeth White, Liz McMillan

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Michael Stars to Host $5,000 Spring Shopping Spree

HAWTHORNE, CA -- (Marketwired) -- 02/25/14 -- Michael Stars, Inc. announced today that the brand will host a $5,000 Spring Shopping Spree in conjunction with the launch of their spring 2014 collection.

The retailer will hold the online giveaway at michaelstars.com/springshoppingspree from February 20 through March 12 where customers can enter to win a shopping spree valued at $5,000.

Michael Stars, known for creating the perfect tee, has evolved into a full collection of women's luxury lifestyle essentials. The brand has truly made its mark within the contemporary market, continuing to grow, while transforming the line into a fashion-forward, effortless brand to which style-conscious women feel connected.

"Our 2014 collections are the strongest they have ever been. Michael Stars thrives during the spring as our loyal customers stock up on colorful essential tees and now we are seeing them eager to shop our fashion styles as well," said Jared Ellis, Sr. Director of Retail & E-commerce.

Participants will have several opportunities to increase their entries through the sweepstake's social sharing tool.

Adds Jared Ellis, "We thought this is the perfect time to offer one lucky customer a shopping spree to fully indulge themselves in the brand. The prize amount is larger than we have ever offered to encourage our current customers to share with friends and family, and those who aren't familiar with us to sign up and see what we're all about! We aim to extend our outreach and increase our followers, showing the world how the Michael Stars brand has transformed."

The winner will be selected at random and will be notified on or about March 21, 2014 via email. For official rules, visit michaelstars.com/springshoppingspree-officialrules.

ABOUT MICHAEL STARS
Michael Stars redefines contemporary clothing with luxury essentials that embody the modern California lifestyle. The brand offers an elevated approach to fashion with a complete collection of styles including: classic tees, dresses, bottoms, knits, silk separates, leather staples and perfectly constructed basics. The brand is distributed internationally through various department stores, specialty stores as well as branded stores and michaelstars.com. True to its name, Michael Stars dresses celebrities including Jessica Alba, Olivia Wilde, Halle Berry, Sarah Jessica Parker, Emmy Rossum and Jessica Biel and is regularly featured in the pages of magazines like Vogue, Harper's Bazaar, Lucky, Elle and InStyle.
michaelstars.com.

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