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SYS-CON MEDIA Authors: Pat Romanski, XebiaLabs Blog, Sematext Blog, Peter Silva, Glenn Rossman

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Legendary DJs to Crown Newest McDonald's Flavor Battle Champion during Online Broadcast

Celebrity DJs Spinderella, Just Blaze, DJ Clue among those to decide which up-and-coming mix-master will take home $10,000 grand prize and bragging rights

OAK BROOK, Ill., Feb. 25, 2014 /PRNewswire/ -- Music industry heavy hitters Spinderella, Just Blaze and DJ Clue will use their renowned and respected DJ'ing expertise to help crown the 2014 McDonald's Flavor Battle champion during an online broadcast this Wednesday at 9 p.m. EST on FlavorBattle.com. The judges will watch as DJ R-Tistic of Los Angeles, DJ Niena Drake of Chicago and DJ Erika B of Newport News, Va., battle it out on the 1s and 2s for the chance to win a $10,000 grand prize and major bragging rights. Rounding out the judges' table will be 2013 McDonald's Flavor Battle winner, DeeJay Element, while the legendary DJ Funkmaster Flex will serve as the show's host.

Now in its fifth year, the competition has been fierce since it began last November with 12 beatsmiths from across the country vying online for a shot to represent their region and one of McDonald's Quarter Pounder burgers – Bacon Habanero Ranch Quarter Pounder* (West), Deluxe Quarter Pounder (Central) and Bacon & Cheese Quarter Pounder (East) – during the in-studio finale. In the end, DJ R-Tistic, DJ Niena Drake and DJ Erika B trumped the competition by earning the most votes.

The final three will be judged on crowd appeal, mixing skills, technique and performance flow. Throughout the finale, TV personality and radio host, Sway Calloway of "Sway In The Morning," will serve as the social media correspondent and will help keep the chatter going with viewers and music enthusiasts everywhere.

"The excitement surrounding the McDonald's Flavor Battle competition grows each year," says four-time judge and iconic DJ, Spinderella. "The competition is hotter than ever and it's great to see how each DJ brings their own flavor. This is a must-watch finale."

Be sure to watch the finale on February 26 at 9 p.m. EST on FlavorBattle.com.

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States offering a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local businessmen and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit http://www.mcdonalds.com, http://www.365Black.com or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and menu items.

About Complex Media

Complex Media is the leading provider of style, entertainment, lifestyle and product content dedicated to young male tastemakers. The company launched in 2002 with Complex magazine, a men's style guide and lifestyle publication with a current circulation of 345,000. Complex Media expanded to include flagship web site Complex.com (http://www.complex.com), which attracts more than 2.2 million unique monthly visitors; as well as the Complex Media Network (http://www.complexmedianetwork.com), a network of 70+, 100% exclusive Web sites targeting men 18-34 which generates more than 420 million page views and attracts 37 million unique visitors per month.

McDonald's, 365Black and Quarter Pounder are trademarks of McDonald's Corporation and its affiliates.    

© 2014 McDonald's

McDonald’s Flavor Battle judges (l-r) Just Blaze, DJ Spinderella, DJ Clue and Deejay Element will decide who will be the 2014 McDonald's Flavor Battle champion. McDonald’s Flavor Battle is a national online DJ competition that showcases some of America's hottest up-and-coming mix-masters . The competition now down to three finalists, DJ R-Tistic, Niena Drake and DJ Erika B, who will battle it out during a broadcast before a panel these celebrity judges for bragging rights. Photo credit: Soul Brother

 

McDonald’s Flavor Battle finalists (l-r) DJ Erika B of Newport News, VA, DJ R-Tistic of Los Angeles and DJ Niena Drake of Chicago prepare to battle for a cash prize and bragging rights for the 2014 competition. Heading into it’s fifth year, McDonald’s Flavor Battle is a national online DJ competition that showcases some of America’s hottest up-and-coming mix-masters and beatsmiths. Photo credit: Soul Brother

Photo: http://photos.prnewswire.com/prnh/20140225/MM71800-a
Photo: http://photos.prnewswire.com/prnh/20140225/MM71800-b
Video: http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-CG71800-20140225-1.mp4

SOURCE McDonald's

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