|By PR Newswire||
|February 25, 2014 07:02 PM EST||
MANCHESTER, February 26, 2014 /PRNewswire/ --
- Working parents forced to negotiate flexible working hours, take a pay cut or put their career on hold due to a lack of pre-school breakfast clubs.
- Breakfast clubs can save UK working parents £26.4 million a week compared with other forms of childcare.
New research shows that one in four (29 pc) working parents with children in breakfast clubs would be forced to quit their jobs without them.
Pre-school breakfast clubs have become a 'lifeline' for many British families, with almost a quarter (24 pc) of all working households using them to drop off primary school children before school so that their parents can get to work on time.
Working parents who drop their children off at school early can save up to £1,373 a year using pre-school breakfast clubs rather than alternative forms of childcare. Across the UK, this is a potential saving of £26.4 million in childcare costs each week .
Worryingly, the one in 10 parents who don't have access to a breakfast club have had to go to dramatic lengths to balance their job and childcare needs, including negotiating flexible working hours (10 pc), taking a pay cut (6 pc), or putting their career on hold (3 pc) to care for their children in the morning.
The ability to send their children to a pre-school breakfast club means that 12 pc of parents can attend university or college to study, says the new report from Kellogg's.
Pre-school clubs are a huge support now that childcare costs have increased by 77 pc over the last ten years, with some working parents paying out up to a third of their income on childcare.
For parents on lower incomes, 83 pc said breakfast clubs save them money and if they had access to a free breakfast club at their school, half (55 pc) would use it on a regular basis.
One in four lower earning families said their primary school children would have to be left unsupervised for some part of the morning if they couldn't use the breakfast club.
What's more, the study shows that parents who use breakfast clubs can clock up 93.6 additional hours of paid work annually. And without breakfast clubs many children would be less likely to eat in the morning, with one in ten (9 pc) parents admitting they wouldn't have time to feed them before work.
This corresponds with the findings of a study last year which showed that more than a quarter of teachers (28 pc) had seen an increase in children being sent to school without a breakfast, and that 52 pc cent of parents had less money to spend on food.
Kellogg's is awarding grants to 1,000 schools in some of the most deprived areas of the country to help them set up or run their existing breakfast club. This is part of the company's pledge to donate 15 million portions of cereal and snacks to families in food poverty by the end of 2016.
Jill Rutter, Head of Policy and Research at Family and Childcare Trust, a charity which campaigns for the well-being of families in the UK, said: "Breakfast clubs are a lifeline, particularly for those parents on lower incomes that simply wouldn't be able to afford to pay out for additional childcare costs on top of their already squeezed household budgets.
"Not all working families can rely on shift parenting or informal childcare from grandparents and friends so for some, these clubs are literally the difference between working or not. These grants from Kellogg's will help to make a huge difference to thousands of working families across the UK."
Paul Wheeler, a Kellogg's director, said: "For millions of parents in Britain, having access to a breakfast club helps them do the basics - keep down a job. But, with school budgets squeezed, it's more important than ever that breakfast clubs stay open."
Kellogg's Breakfast Club grant applications close on 28th March 2014; schools should visit http://www.giveachildabreakfast.co.uk to apply.
School and parent case studies available on request
Notes to editors
Research carried out by YouGov Parent Panel. Total sample size was 2000 working parents with children aged between 4- 16. Fieldwork was undertaken between 27/01/14 and 10/02/14.
Figure calculated by taking the average figure saved a week (£35.20) by those who save money through breakfast clubs (c.186 of 12,073 adults surveyed) = 1.54%. Grossed to the GB population (48,788,716 - ONS), this is c.751,345 : £35.20 x 751,345 = £26, 447,344.
Research by the Family and Childcare Trust
Lower household income' taken as those with annual household incomes lower than £40,000. Average GB annual household income of £40,000 reference: http://www.bbc.co.uk/news/magazine-15197860
Figure calculated by taking the average hours (2.4) saved a week by the number of school weeks in a year (39).
From Hard to Swallow: The Facts about Food Poverty, a report produced by Kellogg's in 2013 in association with the Centre for Economics and Business Research.
About the research:
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 12,073 adults : 5,979 working adults: 2,000 working adults with children aged 16 or under. Fieldwork was undertaken between 30th January 2014 - 10th February 2014. The survey was carried out online. The figures have been weighted and are representative of all GB parents with children aged 16 or under.
YouGov is an international, full service online market research agency offering custom research, omnibus, field and tab services, qualitative research, syndicated products and market intelligence reports.
One of the biggest impacts of the Internet of Things is and will continue to be on data; specifically data volume, management and usage. Companies are scrambling to adapt to this new and unpredictable data reality with legacy infrastructure that cannot handle the speed and volume of data. In his session at @ThingsExpo, Don DeLoach, CEO and president of Infobright, will discuss how companies need to rethink their data infrastructure to participate in the IoT, including: Data storage: Understand...
Mar. 1, 2015 05:00 AM EST Reads: 2,330
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use c...
Mar. 1, 2015 04:00 AM EST Reads: 2,887
Sensor-enabled things are becoming more commonplace, precursors to a larger and more complex framework that most consider the ultimate promise of the IoT: things connecting, interacting, sharing, storing, and over time perhaps learning and predicting based on habits, behaviors, location, preferences, purchases and more. In his session at @ThingsExpo, Tom Wesselman, Director of Communications Ecosystem Architecture at Plantronics, will examine the still nascent IoT as it is coalescing, includin...
Mar. 1, 2015 03:30 AM EST Reads: 2,431
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impac...
Mar. 1, 2015 02:00 AM EST Reads: 3,017
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of present...
Mar. 1, 2015 12:00 AM EST Reads: 2,945
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
Feb. 28, 2015 05:00 PM EST Reads: 1,380
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Feb. 28, 2015 05:00 PM EST Reads: 1,169
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Feb. 28, 2015 04:00 PM EST Reads: 1,393
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
Feb. 28, 2015 04:00 PM EST Reads: 1,136
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
Feb. 28, 2015 03:45 PM EST Reads: 2,230
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
Feb. 28, 2015 03:30 PM EST Reads: 3,996
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Feb. 28, 2015 03:15 PM EST Reads: 1,263
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
Feb. 28, 2015 03:00 PM EST Reads: 2,173
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
Feb. 28, 2015 02:00 PM EST Reads: 1,230
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Feb. 28, 2015 01:45 PM EST Reads: 1,161