SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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UBM China and Adexchanger Once Again Reaching a Strategic Cooperative Partnership

SHANGHAI, Feb. 25, 2014 /PRNewswire/ -- Since UBM China and Adexchanger ((Adexchanger.cn), hereinafter refers to adexchanger) reached the first joint and promoted TFM&A (Technology for Marketing & Advertising) together in 2013, both have carried out a serious of highly integrated marketing on the source, committing to introducing TFM&A combined-type solid market strategy for co-workers at home and abroad. Today we are honored to announce that we will joint hand once again, and Adexchanger will become exclusive advertising technical content media of TFM&A 2014. This announcement means that mutual cooperation will be continued and deepened on this session of TFM&A.

Past experience has taught us that combined with UBM China's powerful data resources, professional experience in exhibition and Adexchange keen industry view, under the background of big data era, case sharing and exchange of experience in the digital advertising industry can be greatly promoted. We're looking forward to this year's cooperation could as always, provide the new idea and technology of marketing and advertising technology for marketing professionals in advertising and e-commerce industry.

2014 has been the fifth year of TFM&A in China. This year's theme will be to advocate standard, effective digital marketing and to introduce more advanced digital marketing technology so that the biggest effectiveness for professional advertisers will be brought with efforts to establish standard together with industry leading media and enterprises.

TFM&A will again be on site with eCommerce this year. Ecommerce has been held for five years in China. As the leading digital marketing technology activities, we are committed to bringing the most advanced technology to the contemporary marketing and advertising professionals and providing the one-stop active platform  for chief marketing officer, chief technology officer and director of e-commerce.

Conference Time:

TFM&A will be held on 15-16 May, 2014 in Hotel Equatorial Shanghai. For more information, please click www.tfmchina.com.

Review of Past Sessions:

TFM&A 2013 has attracted more than 57 exhibitors from 10 countries, and 2,631 professional audiences from dozens of industries, like manufacturing, medical, IT, tourism, the consumer, real estate, aviation, infant & mom and so on. Among them, 80.34% are marketing managers or above position.

About TFM&A

Technology for Marketing & Advertising (TFM&A) was launched in London in 2001 by UBM, the leading global business media company with 169 years of history, and entered China market in 2010. TFM&A China, China's largest integrated marketing-solutions event, has been successfully held for three years. The event delivers digital, data, CRM and online solutions for marketing professionals.

About eCommerce Expo

eCommerce Expo has enjoyed a successful track record in UK for over 5 years, It ranks as one of the largest gatherings of ecommerce professionals in Europe and boasts over 140 exhibiting companies plus more than 80 conference programs. And it has established itself as the meeting and networking forum for online retailers and other ecommerce practitioners. eCommerce Expo China will also showcase the entire spectrum of ecommerce industry products and services whilst also showcasing real life case studies maximize implementation effectiveness.

UBM China is the largest commercial exhibition organizer in China, which is dedicated to providing the exhibitors, buyers and advertisers with high quality comprehensive trade matching, leading meetings, real-time market, online trading networks and marketing platform. UBM China owns 50 trade exhibitions, 13 conferences, 2 high-quality professional magazines and five vertical sites. UBM industry covers 14 market areas.

AdExchanger.cn, the digital advertising optimization industry news and discussion site in Great China Region  focuses on encouraging dialogue and sharing  new ideas and education among all members of the "ecosystem" from advertisers, agencies, ad networks, publishers, data providers to technology companies.

Contact Information:

Allen Cheng
Phone Number:+86-21-61573915 
Email: [email protected]

The top 10 can enjoy discount of 10% off and more preferential activities. For More information, please click: www.tfmchina.com

SOURCE UBM China

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