Click here to close now.

SYS-CON MEDIA Authors: Ian Goldsmith, Ed Featherston, Elizabeth White, Pat Romanski, Liz McMillan

News Feed Item

UBM China and Adexchanger Once Again Reaching a Strategic Cooperative Partnership

SHANGHAI, Feb. 25, 2014 /PRNewswire/ -- Since UBM China and Adexchanger ((Adexchanger.cn), hereinafter refers to adexchanger) reached the first joint and promoted TFM&A (Technology for Marketing & Advertising) together in 2013, both have carried out a serious of highly integrated marketing on the source, committing to introducing TFM&A combined-type solid market strategy for co-workers at home and abroad. Today we are honored to announce that we will joint hand once again, and Adexchanger will become exclusive advertising technical content media of TFM&A 2014. This announcement means that mutual cooperation will be continued and deepened on this session of TFM&A.

Past experience has taught us that combined with UBM China's powerful data resources, professional experience in exhibition and Adexchange keen industry view, under the background of big data era, case sharing and exchange of experience in the digital advertising industry can be greatly promoted. We're looking forward to this year's cooperation could as always, provide the new idea and technology of marketing and advertising technology for marketing professionals in advertising and e-commerce industry.

2014 has been the fifth year of TFM&A in China. This year's theme will be to advocate standard, effective digital marketing and to introduce more advanced digital marketing technology so that the biggest effectiveness for professional advertisers will be brought with efforts to establish standard together with industry leading media and enterprises.

TFM&A will again be on site with eCommerce this year. Ecommerce has been held for five years in China. As the leading digital marketing technology activities, we are committed to bringing the most advanced technology to the contemporary marketing and advertising professionals and providing the one-stop active platform  for chief marketing officer, chief technology officer and director of e-commerce.

Conference Time:

TFM&A will be held on 15-16 May, 2014 in Hotel Equatorial Shanghai. For more information, please click www.tfmchina.com.

Review of Past Sessions:

TFM&A 2013 has attracted more than 57 exhibitors from 10 countries, and 2,631 professional audiences from dozens of industries, like manufacturing, medical, IT, tourism, the consumer, real estate, aviation, infant & mom and so on. Among them, 80.34% are marketing managers or above position.

About TFM&A

Technology for Marketing & Advertising (TFM&A) was launched in London in 2001 by UBM, the leading global business media company with 169 years of history, and entered China market in 2010. TFM&A China, China's largest integrated marketing-solutions event, has been successfully held for three years. The event delivers digital, data, CRM and online solutions for marketing professionals.

About eCommerce Expo

eCommerce Expo has enjoyed a successful track record in UK for over 5 years, It ranks as one of the largest gatherings of ecommerce professionals in Europe and boasts over 140 exhibiting companies plus more than 80 conference programs. And it has established itself as the meeting and networking forum for online retailers and other ecommerce practitioners. eCommerce Expo China will also showcase the entire spectrum of ecommerce industry products and services whilst also showcasing real life case studies maximize implementation effectiveness.

UBM China is the largest commercial exhibition organizer in China, which is dedicated to providing the exhibitors, buyers and advertisers with high quality comprehensive trade matching, leading meetings, real-time market, online trading networks and marketing platform. UBM China owns 50 trade exhibitions, 13 conferences, 2 high-quality professional magazines and five vertical sites. UBM industry covers 14 market areas.

AdExchanger.cn, the digital advertising optimization industry news and discussion site in Great China Region  focuses on encouraging dialogue and sharing  new ideas and education among all members of the "ecosystem" from advertisers, agencies, ad networks, publishers, data providers to technology companies.

Contact Information:

Allen Cheng
Phone Number:+86-21-61573915 
Email: [email protected]

The top 10 can enjoy discount of 10% off and more preferential activities. For More information, please click: www.tfmchina.com

SOURCE UBM China

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
DevOps Summit, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developmen...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
As cloud gives an opportunity to businesses to buy services externally – how is cloud impacting your customers? In his General Session at 15th Cloud Expo, Fabio Gori, Director of Worldwide Cloud Marketing at Cisco, provided answers to big questions: Do you see hybrid cloud as where the world is going? What benefits does it bring? And how does Cisco connect all of these clouds? He also discussed Intercloud and Cisco’s investment on it.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding bu...
Over the years, a variety of methodologies have emerged in order to overcome the challenges related to project constraints. The successful use of each methodology seems highly context-dependent. However, communication seems to be the common denominator of the many challenges that project management methodologies intend to resolve. In this respect, Information and Communication Technologies (ICTs) can be viewed as powerful tools for managing projects. Few research papers have focused on the way...
As the world moves from DevOps to NoOps, application deployment to the cloud ought to become a lot simpler. However, applications have been architected with a much tighter coupling than it needs to be which makes deployment in different environments and migration between them harder. The microservices architecture, which is the basis of many new age distributed systems such as OpenStack, Netflix and so on is at the heart of CloudFoundry – a complete developer-oriented Platform as a Service (PaaS...
In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally. DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming on...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. The DevOps Summit at Cloud Expo – to be held June 3-5, 2015, at the Javits Center in New York City – will expand the DevOps community, enable a wide...