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Callcredit's Define Database to Enhance Blue Sheep's B2C Offering

LEEDS, UNITED KINGDOM -- (Marketwired) -- 02/26/14 -- Callcredit Information Group have extended their partnership with Blue Sheep marketing to supply consumer marketing data, in addition to supporting their existing B2B proposition.

Blue Sheep provide large-scale Single Customer View databases and multi-channel marketing solutions alongside their data services and B2B data segmentation expertise. With a growing portfolio of B2C clients across Retail, Leisure and Gaming sectors, Blue Sheep have turned to Callcredit to offer additional services in the B2C market.

Having worked with Blue Sheep for a number of years, Callcredit will now work alongside their teams to enhance their B2C offering and have selected their flagship consumer marketing database, Define, as being the ideal data set to deliver the required results.

Define holds data on over 46 million UK consumers and is the most granular, accurate and up to date consumer database of its kind. Offering more contact 'touch-points' than any other consumer dataset in the marketplace, alongside a comprehensive breadth of consumer variables for appending to an existing customer database or mailing list.

By bringing together actual enquirer and transactional data a comprehensive view of the on and offline worlds can be achieved. The addition of the database will provide Blue Sheep with added depth to their existing offering and help businesses improve their customer understanding to optimise their consumer targeting.

Iain Lovatt, CEO at Blue Sheep said, "We have selected Callcredit to allow us to provide additional services to our B2C clients. As experts in our own B2B space we are now, through the relationship, able to offer B2C data quality and segmentation services to help clients better understand their customers and prospects, which in turn will allow more targeted marketing."

Kevin Green, Business Development Director at Callcredit commented, "We've worked closely with Blue Sheep for some time now and we are delighted to provide them with access to our Define database. The partnership will bring our market-leading data and segmentation to a wider audience so that more businesses can benefit from our insight and knowledge."

About Callcredit Information Group - www.callcredit.co.uk

(i)Define is Callcredit's flagship consumer database, containing more individuals with more contact 'touch-points' than any other consumer dataset in the marketplace, delivering the highest volume of data for building mailing lists, email lists, SMS lists and landline volumes that marketers will find anywhere including:


47 million marketable contacts
32 million emails
12 million mobiles
23 million landlines
3 million synchronized cookies

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products to assess a customer's credit risk and affordability and its experts in collections and recoveries provide tailored debt recovery and tracing tools. The company's market analysis and network planning function helps organisations develop profitable retail networks, and its tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

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