SYS-CON MEDIA Authors: Jim Kaskade, Yeshim Deniz, Elizabeth White, Sean Houghton, Glenn Rossman

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I-New selected by Virgin Mobile Mexico to enter the Mexican Telecom Market

MEXICO CITY, Feb. 26, 2014 /PRNewswire/ -- Viva Mexico! Virgin Mobile has begun its roll-out in Mexico, a market which has only just escaped the control of the giant telecom incumbents, thanks to recent regulatory reform.   Virgin Mobile is currently the fastest growing MVNO in Latin America (2013), and is now set to conquer the Mexican market as well, expanding on the huge success of Virgin Mobile in Chile and Colombia.  These are high stakes games and all eyes are focused on the success of Virgin on the newly opened Mexico MVNO market.  To build on their efforts in Latin America, Virgin Mobile has once again chosen I-New, as their technology partner, utilizing the "MVNO-in-a-Box" platform.  This revolutionary platform concept provides a stability and security for Virgin Mobile as a company but goes far beyond traditional telecom services providing flexible VAS and customizable OTT solutions, unlocking  a world of possibilities for Virgin Mobile subscribers.  Viva Virgin!  Viva I-New!

Jim Glass, CTO Virgin Mobile Latin Americas

From the first time we met with I-New's CEO Peter Nussbaumer and his team, it became clear that their technology would change our whole MVNO proposition.  All of the limitations we would typically face from other enablers dissolved into thin air with the MVNO-in-a-Box solution.  

Unlike most telecom supplier's conservative development strategies which attempt to protect IPR and keep the platform as closed as possible, I-New recognized where the future of telecoms was headed and built a strategy around collaboration and open interfaces, making I-New's OTT Factory platform much like the Android OS, open to development. At Virgin, we are making the most of this advantage by adding new and exciting services quickly and easily to enhance the consumer experience. The result is obvious: Virgin is proud of being the fastest growing MVNO in the whole region. It was just a logical step to continue our success with I-New as the sole supplier and support system, keeping us in the fast lane, overtaking anyone else on the road.

Peter Nussbaumer, CEO I-New

Being selected for the third time by Virgin Mobile is an honour by itself. Being chosen as the sole supplier of technology for such a successful brand is now as exciting as it was back then when we became partners for the first time.  The success in Chile and Colombia has proven our relationship to be a smart and successful choice for both companies and we enjoy working together on the day to day challenge of bringing the consumer experience to the next level. New generation mobile subscribers deserve so much more than communication only and we are doing our best to provide the right tools to this great brand, enabling them to serve their customers as no one was ever thinking about before. We're dedicated to our newest deployment in Mexico to achieve the success the people of Mexico and Virgin Mobile deserve.

"MVNO in a Box" by I-NEW - The Leading Cloud-based MVNO/E Solution!

With world-wide operations, I-NEW is enabling mobile virtual network operators (MVNOs) since 2004 and was first to offer an all-in-one solution which continuously delivered success to customers all around the world.

I-NEW's "MVNO in a Box" provides a one-stop-shop for MVNOs to get a complete and innovative BSS solution that includes everything needed from network to application level for launching an MVNO business within a record time-to-market. The unique VAS interface enables truly revolutionary applications and services to differentiate our customers from their competitors.

Learn more at: www.i-new.com


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