|By PR Newswire||
|February 26, 2014 02:34 AM EST||
NANJING, China, Feb. 26, 2014 /PRNewswire/ -- As an internet innovation pioneer in China, Qianwang Intelligent is operating its flagship product, qianbao666.com, which is the first Internet product in China for attention marketing.
Zhang Xiaolei, the CEO of Qianwang Intelligent, says, "Attention, as a kind of value, shall be emancipated. We take a commission from merchants advertising on our website, and push the ads to the website users in the form of award winning tasks. We can guarantee the ads' effectiveness to the advertisers and meanwhile help to optimize and improve the users' life quality."
2013 - Be the First Attention Value Realizer in China
"With the development of information age, it's not the information, but the attention that has value," according to Herbert Alexander Simon, 1978 Nobel Prize winner for economics. But for 20 years since the concept of the attention economy was proposed in 1994, there's rarely a business model which can fully exploit the value of users' attention for merchants and meanwhile return the value generated from the attention back to the users.
As an Internet company with a sheer geek culture, we've been exploring our own Internet product and business model; since attention has its own value, why don't we fully exploit that value and achieve a win-win-win among users, merchants and the platform?
CEO Zhang Xiaolei says, "We shall make the users notice the disparity between a user of our website and a non-user: they may have the same income, but one year later, the gap between their consumption capability can reach 30%. 'Want more attention? Pay for it first!' In this platform, your eyes depend on your earning, and the 30% is not the deposit interest, but earned by the user himself by fulfilling the award winning tasks for clicking the ads." The appearance of Qianbao links the brand effects and advertising effectiveness directly. The correlation between the audience and the brand becomes stronger than ever before, and the acceptance of brand spreading becomes more active. On a level, it's a huge subversion of the traditional brand communication mode.
2014 - Be A Game Changer on China's Advertising Social Network
The day for mobile Internet has come. Qianbao666.com has integrated its means of payment and consumers, and in 2014 it will hit the O2O market, which has been the vital market with hot contests between Chinese Internet tycoons. We're to be the Chinese Internet predator here with disruptive innovations.
The future qianbao666.com app will highlight O2O concepts. Relying on advertising, it will be a super mobile Internet portal.
For consumers, qianbao666.com will enhance the PUSH function, pushing the right information at a right place at the right time, while perfecting order and payment functions, extending the new functions of Qianbao coins, realizing the free switch between on-line and off-line values, adding rebates after discounts and bringing more action returns in addition to the attention value. For merchants, relying on our disruptive business model and mass data, we achieved unprecedented user accuracy and control, cleared up merchants' concerns on user management and data authenticity, and the visualized data analysis will help merchants with the after-sales summary. In addition to all the functions of the web version, the Qianbao app is also equipped with functions such as LBS positioning and mobile social networking, among others.
Jiangsu Qianwang Intelligent is a young enterprise. Relying on mobile Internet technologies, we collect the fragmented attention of users and split the profit with our users on CPA and CPS advertising, which is the derivative value generated by users' attention. In this way we established the Big Data platform of massive cohesive user groups, and with Big Data and LBS technologies, we can help to realize more precise brand communication and business development, which leads to a change in the Internet economy pattern.
For more information please visit: http://www.qianwang365.com/
SOURCE Jiangsu Qianwang Intelligent