|By Marketwired .||
|February 26, 2014 03:00 AM EST||
REDMOND, WA -- (Marketwired) -- 02/26/14 -- WildTangent, a global games company focused on the distribution and monetization of mobile, social and online games, today announced that WildTangent and its network partners create the world's largest cross-platform games network as measured by comScore. WildTangent can now reach more than 168 million total monthly unique visitors globally to its games network and is also the third largest mobile games network in the US.
WildTangent introduced the WildTangent Games mobile service and Android app in 2011, and since then the service has grown steadily. In 2013, WildTangent announced partnerships with manufacturers Sony and ASUS, and mobile carriers AT&T (US) and EE (UK), and has experienced the following growth in mobile:
- An eightfold year-over-year increase in mobile gameplay.
- Doubled the number of games in the WildTangent Games mobile service to more than 400 premium titles.
- A sevenfold year-over-year increase in mobile advertising impressions.
- Over one million downloads for WildTangent Studios' mobile game Polar Bowler 1st Frame, available on iOS and Android devices.
Mike Peronto, CEO of WildTangent, comments: "I'm pleased with our mobile momentum, but we recognize that much work remains to reach our goal to be the top mobile games company in a rapidly evolving industry. Unlike other app stores, which are racing toward a million apps, we target quality games over sheer quantity. With this approach, great games are easy to find and enjoy, and we continue to draw rave reviews from those that matter most to us -- our customers."
Peronto adds: "To remain on our current path, we'll leverage our technology and years of gaming experience to grow in several key areas. One area we will focus on is to continue developing new partnerships with global mobile carriers to introduce our service to more gamers, particularly through expansion in Europe and new markets including, Brazil and Latin America."
Additional information on today's announcement can be found in Mike Peronto's blog post on the WildTangent blog.
Notes to editors:
WildTangent is the world's largest cross-platform games company with more than 168 million total unique visitors (comScore, Media Metrics, January 2014).
WildTangent is exhibiting at Mobile World Congress on stand 8.1F70, Hall 8.1.
WildTangent is a worldwide cross-device games company focused on the distribution and monetisation of mobile, social and online games. The company has three main divisions: WildTangent Games offers a service that allows consumers to play thousands of premium games free, courtesy of brand advertisers, or they can purchase games. WildTangent Media delivers a patented mobile and digital advertising platform that connects leading brands with highly engaged audiences through premium advertising solutions. WildTangent Studios develops mobile games for iOS, Google Play, Amazon and WildTangent Games, including titles Polar Bowler and Word Science.