|By PR Newswire||
|February 26, 2014 05:00 AM EST||
- EDAA Trust Seal ensures consumers and advertisers that Quantcast provides greater transparency, choice and control over digital advertising
LONDON, Feb. 26, 2014 /PRNewswire/ -- Quantcast, a digital advertising and direct audience measurement company, has been awarded the European Interactive Digital Advertising Alliance (EDAA) Trust Seal, the industry's seal of approval for compliance with the EU Self-Regulatory Programme on Online Behavioural Advertising (OBA). The EDAA Trust Seal confirms that Quantcast's systems and policies ensure that consumers are provided with notice and choice about usage and collection of data through greater transparency and control over digital advertising.
The EDAA accredited Quantcast after the company underwent an independent certification process with an EDAA-approved independent Certification Provider.
Quantcast delivers advertising for more than 1,000 marketers and operates one of the most accurate and effective programmatic media-buying technologies.
The EDAA was created by leading European bodies with the aim of introducing a general set of standards and regulations to enhance transparency and user control for Online Behavioural Advertising. The Trust Seal enables advertisers and agencies to identify the advertising partners that uphold the leading industry standard when delivering advertising based on consumers' inferred interests.
Nick Stringer, director of regulatory affairs at IAB UK and chair of the EDAA, said, "Giving consumers across Europe greater transparency and control over their data in digital advertising is now a reality. Quantcast is leading the way and others will follow."
Phil Macauley, European managing director at Quantcast, said, "We are extremely proud to be independently certified and carry the EDAA Trust Seal. This verification is a testament to the sophistication of our technology and our commitment to and support of advertisers and their brands. Quantcast is happy to be among the companies that have been independently certified for complying with OBA and industry standards."
Quantcast is a digital advertising company specializing in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the Web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. More than 1,000 brands rely on Quantcast for real-time advertising. As the leader in big data for the digital advertising industry, Quantcast directly measures more than 100 million Web destinations, incorporates more than one trillion new data records every month and continuously processes as much as 30 petabytes of data every day. Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners and Cisco Systems. For more information, visit www.quantcast.com.