SYS-CON MEDIA Authors: Pat Romanski, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

News Feed Item

Magna Presents Innovative Lightweight Design Concept at Geneva Motor Show 2014

MILA Blue combines lightweight construction, alternative drive and emotional design

VIENNA, Austria, Feb. 26, 2014 /PRNewswire/ - Magna International Inc. will showcase its diverse capabilities through the MILA Blue vehicle concept at Geneva Motor Show 2014. MILA Blue is an innovative, natural-gas powered, A-segment lightweight vehicle that produces less than 49g CO2/km.

MILA Blue, the seventh concept vehicle in the MILA family, represents a new, intelligent, lightweight design approach. As a result of sophisticated interaction between an optimized vehicle architecture and the latest lightweight design concepts, as well as novel materials and joining technologies, MILA Blue achieves a weight savings of 300kg compared to typical current A-segment vehicles.

According to Günther Apfalter, President of Magna International Europe, "As the automotive industry continues to look for ways to become more environmentally friendly, Magna continues to leverage its engineering expertise to bring our customers solutions that meet their challenges. MILA Blue underscores our technological competence in lightweight construction and alternative drives, which help answer the demands of global CO2 reduction."

Intelligent Lightweight Design

MILA Blue's weight-reduction achievement is based on a holistic, lightweight engineering concept that rests on three pillars:

  • Functional integration - for example, replacing plastic interior trim with structural parts suitably designed with laminable, visually attractive surfaces.
  • Material substitution - multi-material approach including aluminum, magnesium and composite materials to deliver cost-effective, innovative lightweight modules.
  • Downsizing - leveraging smaller, lighter components while at the same time maintaining function and performance.

Alternative Drive Concept

MILA Blue uses an alternative drive system, a compressed natural gas hybrid drive that achieves a carbon footprint of less than 49g CO2/km. Refueling with biogas instead of fossil-derived natural gas can bring about an additional improvement in the carbon footprint to < 36g CO2/km. The combustion engine is coupled with an automatic manual transmission and a belt-driven starter generator. Due to the vehicle's comparatively light weight, crawling along in stop-and-go traffic and cruising up to 30km/h can be done electrically using power from the vehicle's 12V-based electric motor and start-stop system.

Emotional Design

Our most recent design concept, MILA Blue, translates innovative lightweight design into a value-added experience. The four-seat sporty lifestyle vehicle combines aesthetics and technology in an unambiguous stylistic form representing lightness and aerodynamics. The continuous window graphic in the area of the rear pillar imparts a floating lightness onto the roof area. The characteristic shape has a timeless elegance and embodies motion, even at rest. The color scheme, in a fresh metallic blue, stands for purity and highlights the environmentally friendly and sustainable approach of this vehicle concept.

About Magna International

We are a leading global automotive supplier with 316 manufacturing operations and 84 product development, engineering and sales centres in 29 countries. Our over 125,000 employees are focused on delivering superior value to our customers through innovative processes and World Class Manufacturing. Our product capabilities include body, chassis, interiors, exteriors, seating, powertrain, electronics, mirrors, closures and roof systems and modules, as well as complete vehicle engineering and contract manufacturing. Our common shares trade on the Toronto Stock Exchange (MG) and the New York Stock Exchange (MGA). For further information about Magna, visit our website at www.magna.com

SOURCE Magna International Inc.

Image with caption: "Magna International will showcase its diverse capabilities through the MILA Blue vehicle concept at Geneva Motor Show 2014. As a result of sophisticated interaction between an optimized vehicle architecture and the latest lightweight design concepts, as well as novel materials and joining technologies, MILA Blue achieves a weight savings of 300kg compared to typical current A-segment vehicles. (CNW Group/Magna International Inc.)". Image available at: http://photos.newswire.ca/images/download/20140226_C7366_PHOTO_EN_37147.jpg

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...