SYS-CON MEDIA Authors: Trevor Parsons, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Echo Automotive & FleetCarma Test Fleet Driving Skills at NTEA Work Truck Show

EchoDrive Ride & Drive Contest Rewards Most Efficient Performance

SCOTTSDALE, AZ -- (Marketwired) -- 02/26/14 -- Echo Automotive, Inc. (OTCQB: ECAU) ("Echo Automotive", "Echo" or the "Company") a developer of technologies enabling the cost-effective aftermarket addition of fuel-efficient plug-in hybrid capability to new or existing vehicles, today announced that the Company is partnering with FleetCarma, a provider of vehicle monitoring and modeling technology that helps fleet managers identify the best alternative fuel solution for each duty cycle in the fleet, to put driver skills to the test in the EchoDrive™demo van. The contest will be held at NTEA's Work Truck Show Ride & Drive on March 5 and 6, 2014.

"Ride and Drive events are the perfect venue to showcase just how easy EchoDrive is to use and the great value it can provide to fleets," said Amy Dobrikova, Vice President of Sales and Business Development, Echo Automotive. "We're excited to be partnering with FleetCarma to give drivers access to third-party data and real-world insight into how their performance behind the wheel can combine with innovative plug-in hybrid technology to deliver better fuel efficiency and big cost savings."

"We are delighted to work with Echo Automotive to demonstrate the real-world benefits of electrifying fleet vehicles," said Eric Mallia, General Manager, FleetCarma. "We understand that these advanced vehicle technologies are new for many fleet managers, and they want to be confident that they will suit their needs. Giving driver-specific feedback during this event and beyond will help educate these folks on the range of benefits that plug-in hybrid technology offers."

The three most efficient drivers in the contest will receive prizes, certificates and bragging rights for their fleets, and will be featured in post-event news. Attendees who wish to participate in the contest must sign in at Echo's booth, #5562 in the Work Truck Show's Green Pavilion.

EchoDrive delivers a non-invasive plug-in hybrid solution for new or existing vehicles without high infrastructure costs. It offers fleet managers a low-cost point of entry to high fuel efficiency as well as a long product lifespan and financing options that make shorter return-on-investment possible. A nationwide network of industry-leading install and service providers supports the EchoDrive system. Production of EchoDrive units for the Ford E-Series platform is scheduled to begin later this year. Production for EchoDrive units supporting the GM 2500 and 3500 platform is expected in early 2015.

About Echo Automotive, Inc. (OTCQB: ECAU)
Echo Automotive™ is a technology company that specializes in delivering cost-effective electrification products and solutions that are purpose-built to maximize fleet transportation efficiency and provide optimal return on investment. The key to Echo's strategy is the bolt-on nature of its solutions, which reduce operating costs and increase efficiency without affecting original vehicle operations. Additionally, Echo offers technology licensing, and consulting in design, energy storage, propulsion, conversions, and vehicle engineering. For more information, please visit www.echoautomotive.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this news release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, commercial rollout of the EchoDrive™ system in 2014, target market, development of technologies and products, and business strategy. These forward-looking statements are made as of the date of this news release and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this news release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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