SYS-CON MEDIA Authors: Kevin Benedict, Gilad Parann-Nissany, Michael Bushong, Eric Brown

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IRI Beer Expert Provides 2013 Year-End Results on Beer Category and Craft Beer Segment

IRI:

WHO:

     

Dan Wandel, Principal, Beverage Alcohol, Client Insights, Information Resources, Inc.

 

WHAT:

Beer category sales improved in 2013, which was being driven in large part by another successful year of new product offerings throughout the category. IRI beverage alcohol expert, Dan Wandel, will examine how the beer category and craft segment performed during the past year in his presentation, ”Craft Brewing and Year-End Sales Review,” during the Brewers Association Power Hour interactive teleconference.

 

WHY:

The craft segment continues to be one of the true success stories in the beverage alcohol industry for the past several years, and 2013 was no exception. Wandel’s presentation will take a closer look at where craft beers are succeeding and will address such critical questions as:

 
-- What were the year-end sales trends for the beer category in 2013?
-- How did beer category and craft segment perform in 2013?
-- What were the top-selling craft beer styles in 2013?
-- What were the hot new beer brands in 2013?
-- Which vendors are driving craft sales growth?
-- How did the beer category and craft segment perform during the October-November-December (OND) 2013 season?
 

WHEN:

Feb. 27, 2014, 12 p.m. CT

 

WHERE:

Brewers Association Power Hour

Free for Brewers Association members; for all others, $99 to participate

To pre-register, contact Pete Johnson at [email protected]

http://www.brewersassociation.org/pages/business-tools/power-hour

 

About IRI:

IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses across sales and marketing.

Move your business forward at iriworldwide.com.

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