Click here to close now.

SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Glenn Rossman, Kevin Jackson, Michael Jannery

News Feed Item

Lattice Kicks off 2014 with Unprecedented Growth

Demand for Lattice Predictive Lead Scoring quadruples

SAN MATEO, Calif., Feb. 26, 2014 /PRNewswire/ -- Today Lattice announces it is starting 2014 with unprecedented growth, quadrupling customers and more than tripling its annual recurring revenue rate for its predictive marketing applications in the most recent quarter. 

Lattice customers include high-growth and innovative companies of all sizes, across all industries, including: Bizo, Calamos, CA Technologies, CDW, Citrix, Dell, DocuSign, EMC, Experian, HireVue, Juniper Networks, Kronos, Mindjet, NetApp, RingCentral, Staples, SunTrust Bank, Thomson Reuters, VMware and Wolters Kluwer.

Comments on the News

  • "By adding the power of prediction to our lead generation strategies, we can gain an entirely new level of insight into what is true buying behavior," said Cynthia Gumbert, vice president, Digital and New Accounts Marketing, CA Technologies. "In this era of data-driven marketing, it's now possible to stop guessing and start knowing which are our best leads."
  • "As a rapidly growing company that gets thousands of leads a month, knowing which leads to prioritize is game changing for us," said David Sipes, executive vice president of Marketing and International Business, RingCentral. "By adding predictive insights to how we score leads, we are using the power of data science to quickly know which leads are likely to be our winning prospects."
  • "Our customers are using predictive applications today to identify opportunities that convert at seven to 10 times the average," said Shashi Upadhyay, CEO of Lattice. "It's time for businesses to benefit from the same proven data science used in the consumer world so they can win more customers."

Predictive Marketing and Sales    

Backed by Sequoia Capital and New Enterprise Associates (NEA), Lattice is one of the technology industry's fastest growing companies. Lattice helps companies win more customers by giving them the power of proven data science in easy to use applications designed for marketing and sales. By combining a customer's data with the industry's largest source of external predictive buying signals in the Lattice Data Cloud, Lattice fulfills the missing link to experiencing the full value of CRM and marketing automaton solutions with integrated, data-driven applications that enable companies to predict and close their next customer.

What sets Lattice apart is its proven success with innovative companies of every size, from high growth mid-market companies to Fortune 500 enterprises. Lattice offers the industry's most comprehensive and secure suite of predictive marketing and sales applications. With a background steeped in data science and marketing and sales domain expertise, customers benefit from the best of both worlds so they can focus on growing data-driven businesses and winning more customers - and not science.

Additional Lattice News

  • Announced the addition of Andrew Dong as vice president of engineering. Andrew joins Lattice from salesforce.com where he led the creation of Data.com.  
  • Won Paul Greenberg's coveted 2014 CRM Watchlist award, which highlights a select group of companies most likely to succeed and make an impact on the CRM industry, including leading companies such as Marketo and salesforce.com.
  • Launched Lattice Predictive Lead Scoring, giving marketers unprecedented access to powerful data science to find and close their most sales-ready leads.
  • Announced the Lattice Data Cloud, the industry's largest source of Web, social and proprietary buying signals.
  • Won nearly 20 company and industry awards, most notably being selected as a Gartner Cool Vendor, winning an SIIA CODiE Award for Best Lead Generation Solution and two Stevie Awards.
  • Obtained ISO 27001 certification of its information security management system and TRUSTe certified privacy certification, further distancing Lattice from other offerings. Lattice works with three of the top 10 commercial banks and leading SaaS companies where security is paramount. More information can be found on the Lattice Trust site.

SOURCE Lattice

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, will analyze a range of cloud offerings (IaaS, PaaS, SaaS) and discuss the benefits/challenges of migrating to each of...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance...
Platform-as-a-Service (PaaS) is a technology designed to make DevOps easier and allow developers to focus on application development. The PaaS takes care of provisioning, scaling, HA, and other cloud management aspects. Apache Stratos is a PaaS codebase developed in Apache and designed to create a highly productive developer environment while also supporting powerful deployment options. Integration with the Docker platform, CoreOS Linux distribution, and Kubernetes container management system ...
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
HP and Aruba Networks on Monday announced a definitive agreement for HP to acquire Aruba, a provider of next-generation network access solutions for the mobile enterprise, for $24.67 per share in cash. The equity value of the transaction is approximately $3.0 billion, and net of cash and debt approximately $2.7 billion. Both companies' boards of directors have approved the deal. "Enterprises are facing a mobile-first world and are looking for solutions that help them transition legacy investme...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
Application metrics, logs, and business KPIs are a goldmine. It’s easy to get started with the ELK stack (Elasticsearch, Logstash and Kibana) – you can see lots of people coming up with impressive dashboards, in less than a day, with no previous experience. Going from proof-of-concept to production tends to be a bit more difficult, unfortunately, and it tends to gobble up our attention, time, and money. In his session at DevOps Summit, Otis Gospodnetić, co-author of Lucene in Action and founder...