SYS-CON MEDIA Authors: Liz McMillan, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

News Feed Item

Lattice Kicks off 2014 with Unprecedented Growth

Demand for Lattice Predictive Lead Scoring quadruples

SAN MATEO, Calif., Feb. 26, 2014 /PRNewswire/ -- Today Lattice announces it is starting 2014 with unprecedented growth, quadrupling customers and more than tripling its annual recurring revenue rate for its predictive marketing applications in the most recent quarter. 

Lattice customers include high-growth and innovative companies of all sizes, across all industries, including: Bizo, Calamos, CA Technologies, CDW, Citrix, Dell, DocuSign, EMC, Experian, HireVue, Juniper Networks, Kronos, Mindjet, NetApp, RingCentral, Staples, SunTrust Bank, Thomson Reuters, VMware and Wolters Kluwer.

Comments on the News

  • "By adding the power of prediction to our lead generation strategies, we can gain an entirely new level of insight into what is true buying behavior," said Cynthia Gumbert, vice president, Digital and New Accounts Marketing, CA Technologies. "In this era of data-driven marketing, it's now possible to stop guessing and start knowing which are our best leads."
  • "As a rapidly growing company that gets thousands of leads a month, knowing which leads to prioritize is game changing for us," said David Sipes, executive vice president of Marketing and International Business, RingCentral. "By adding predictive insights to how we score leads, we are using the power of data science to quickly know which leads are likely to be our winning prospects."
  • "Our customers are using predictive applications today to identify opportunities that convert at seven to 10 times the average," said Shashi Upadhyay, CEO of Lattice. "It's time for businesses to benefit from the same proven data science used in the consumer world so they can win more customers."

Predictive Marketing and Sales    

Backed by Sequoia Capital and New Enterprise Associates (NEA), Lattice is one of the technology industry's fastest growing companies. Lattice helps companies win more customers by giving them the power of proven data science in easy to use applications designed for marketing and sales. By combining a customer's data with the industry's largest source of external predictive buying signals in the Lattice Data Cloud, Lattice fulfills the missing link to experiencing the full value of CRM and marketing automaton solutions with integrated, data-driven applications that enable companies to predict and close their next customer.

What sets Lattice apart is its proven success with innovative companies of every size, from high growth mid-market companies to Fortune 500 enterprises. Lattice offers the industry's most comprehensive and secure suite of predictive marketing and sales applications. With a background steeped in data science and marketing and sales domain expertise, customers benefit from the best of both worlds so they can focus on growing data-driven businesses and winning more customers - and not science.

Additional Lattice News

  • Announced the addition of Andrew Dong as vice president of engineering. Andrew joins Lattice from salesforce.com where he led the creation of Data.com.  
  • Won Paul Greenberg's coveted 2014 CRM Watchlist award, which highlights a select group of companies most likely to succeed and make an impact on the CRM industry, including leading companies such as Marketo and salesforce.com.
  • Launched Lattice Predictive Lead Scoring, giving marketers unprecedented access to powerful data science to find and close their most sales-ready leads.
  • Announced the Lattice Data Cloud, the industry's largest source of Web, social and proprietary buying signals.
  • Won nearly 20 company and industry awards, most notably being selected as a Gartner Cool Vendor, winning an SIIA CODiE Award for Best Lead Generation Solution and two Stevie Awards.
  • Obtained ISO 27001 certification of its information security management system and TRUSTe certified privacy certification, further distancing Lattice from other offerings. Lattice works with three of the top 10 commercial banks and leading SaaS companies where security is paramount. More information can be found on the Lattice Trust site.

SOURCE Lattice

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's

"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...