|By Marketwired .||
|February 26, 2014 11:15 AM EST||
KANSAS CITY, MO -- (Marketwired) -- 02/26/14 -- AdBistro, formerly known as Adknowledge Engage, has launched a brand new website (http://www.adbistro.com) to be the informational hub for advertisers and publishers who want to use AdBistro's powerful suite of products.
"Our mission is to match the right audience with the right content -- in any format," said AdBistro General Manager Thad Langford. "Our products use smart data on both sides of the publisher/advertiser relationship to drive impact. We've had success using this model for years and are excited for its expansion into our leading edge video platform as well as recommendation engine, YARPP."
"Video is going to be integral to AdBistro's success in 2014," Langford said. "And being able to harness that power is one of our key drivers. We are able to deliver compelling content that resonates with users based on their digital behavior, so they see relevant stories and advertisers know their videos are being seen by the right audience at the right time."
This content-driven strategic approach was also the catalyst for the acquisition of the YARPP recommendation engine last year. Under the AdBistro banner, it has already seen downloads surge as the popular WordPress plugin has chalked up more than 2.7 million installations. YARPP Pro (www.yarpp.com), which enables users to generate revenue directly through the plugin, is driving much of that growth.
"Creating a consumer-centric content strategy for our clients on every platform -- video, social, email and mobile -- is where Adknowledge makes a real-world impact," said Adknowledge CEO Ben Legg. "And AdBistro is on the forefront of matching technology and content to make that strategy a reality."
AdBistro connects advertisers and publishers with leading-edge technology designed to drive results. By delivering relevant, right-time, right-place content to audiences from brands that matter, our solution-centered products engage users anywhere within the digital marketplace. Monetize content, drive audience growth and find success with AdBistro at www.adbistro.com.
Adknowledge is a digital marketing company specializing in social media, apps and mobile, video, display and email. With locations in North America, South America, Europe and Asia, Adknowledge works with leading brands and agencies to unlock their digital audiences around the world. The company delivers ROI for clients through advanced data analysis and targeting algorithms. For more information on Adknowledge, visit www.adknowledge.com.