SYS-CON MEDIA Authors: Pat Romanski, Nikita Ivanov, Yeshim Deniz, Elizabeth White, Sean Houghton

News Feed Item

Zywave Introduces Automatic Engagement Solution to Its Client Portal Suite

Next-Generation Portal Features Automation to Make a Broker's Job Easier While Supporting Client Needs

MILWAUKEE, WI -- (Marketwired) -- 02/26/14 -- Employers today want more from their brokers, and many brokers aren't delivering (as shown in a 2013 Zywave survey). And it's no secret why -- brokers simply don't have the resources to provide the proactive service clients are demanding. The solution? MyWave Connect, the newest addition to the Zywave product suite.

Zywave today announced the release of MyWave Connect, an automated client portal that is designed to address both challenges: deliver the support employers are looking for, without adding to the broker's workload. With MyWave Connect, a broker can effortlessly stay in front of clients and support important business needs to remain top of mind.

Giving employers what they need

After talking to employers across the country about their needs and challenges, Zywave developed MyWave Connect on the premise that the broker can be the ultimate resource for his or her clientele 24/7 -- without the work.

The goal was to find what HR and risk managers were looking for in a resource, and optimize MyWave Connect to be that solution. For instance, one vice president of HR said, "I can't spend too much time researching. I click seven times and I give up." MyWave Connect speaks directly to this need for fast answers with the smart search, which filters down the thousands of documents to bring up the most relevant options, and groups search results by category for easy viewing.

"We developed the product based on data and deep market research gathered from employers," says Krissy Fischer, product director at Zywave. "For example, in a survey we found that the two areas HR and risk managers needed most external support were compliance and policies and forms. So we really optimized the portal to emphasize those areas, including building out extensive legislative Q&As," Fischer says.

Fitting a broker's business

It was equally important to ensure the system was something that would work for brokers -- something that would fit into their workflows without additional work needed. "I've heard from many brokers that they are concerned about the commitment needed to execute successfully with a system like this -- and some even question if clients will value it," said Fischer.

However, when executed correctly, we know the opposite to be true, so we took the work out of the broker's hands and automated the engagement features of the portal. Zywave CEO Dave O'Brien says, "This innovative product supports broker needs by keeping things simple with automation. Connect is the solution for brokers who have limited time and are looking to meet constantly growing client needs."

Features

MyWave Connect offers features that those we surveyed wanted to see in a portal system, and would simultaneously make getting the most from those features as easy as possible on the broker. Some of the features include:

Automatic content postings. Users customize their preferences by state, industry and topic, and Zywave posts relevant, fresh content to the portal on a regular basis -- on behalf of the broker. The broker does not have to do the work and users only see what they want to see.

Automated emails. Our research found that portal users who receive emails about relevant content are twice as likely to log in -- and when they do log in, they visit more than double of the pages within the portal. MyWave Connect sends out automated email campaigns to keep clients engaged with the portal.

Smart search. MyWave Connect features a sophisticated search query system that brings results that clients are actually looking for; users no longer have to spend valuable time searching for a simple answer -- the portal finds it for them.

Broker Briefcase content. MyWave Connect is backed by Zywave's extensive resource engine, Broker Briefcase. Whether it be a safety manual or employee handbook, employee communications or information on the latest legislative development, MyWave Connect has what employers are looking for to support their day-to-day needs -- plus brokers can leverage the Broker Briefcase distribution engine to post their own unique content to the portal.

Legislative Q&As and topic overviews. Beyond Broker Briefcase resources, the portal offers valuable resources clients are looking for with popular legislative Q&As and in-depth topic overviews -- all searchable.

Mobile capabilities. Whether clients are on the road or on the manufacturing floor, MyWave Connect mobile offers the resources they need wherever they are.

MyWave Connect does the work for brokers, driving clients to the value their agency offers and exposing them to relevant, in-depth content.

Early feedback on the new product has been very positive. One beta user called it "head and shoulders above anything else," and another said, "this gives clients the most value as fast as possible." To see MyWave Connect in action, view this short video.

About Zywave

Zywave is the leading provider of software-as-a-service (SaaS) technology solutions for the insurance industry. The company's products include Web-enabled marketing communications, business intelligence and analytics and agency automation tools. More than 2,700 brokerages worldwide, including 93 of the Top 100 U.S. insurance firms use Zywave's proven solutions to help them differentiate from the competition, enhance client services, improve efficiencies and achieve organic growth. To learn more, visit www.zywave.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact Info
Alicia Olsen
414-454-8975

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will w...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
This builds on Puppet Labs' first class Windows support, including native .MSI packages for x32 and x64 operating systems, modules to extend common Windows server management tools, including Powershell, and integrations with Microsoft Azure and Visual Studio. By automating common Windows administration tasks, Puppet Labs is enabling users to adopt DevOps practices, thereby reducing the time needed to deploy applications from weeks to hours.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.