SYS-CON MEDIA Authors: Elizabeth White, Peter Silva, Liz McMillan, Yeshim Deniz, Pat Romanski

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AncestryDNA Advances Exploration of African American Ethnic Origins by Coupling Genetic Science With Historical Records

New Discoveries Around Culture, Identity and Family History Reveals African Americans Are Their Own "Melting Pot" With an Average of Three or More African Regions as Part of Their Family History

PROVO, UT -- (Marketwired) -- 02/26/14 -- Thanks to cutting-edge genetic science from AncestryDNA, African Americans are now able to make new discoveries about their ethnic origins, learning about the people and cultures that have been a part of their ancestral heritage for centuries. With test takers on average having at least three and a half regions in Africa as part of their genetic ethnicity estimate, African Americans are learning more about their own ancestral "melting pot."

Using state-of-the-art technology developed by the dynamic team of genetic scientists at AncestryDNA, people of African descent are able to identify their ethnicity beyond just a continent. Instead, the AncestryDNA test provides a detailed and personalized estimate of genetic ethnicity for 26 regions across the globe. These 26 regions include a total of 9 African regions, of which 6 different countries/regions are within Western Africa: Benin/Togo, Cameroon/Congo, Ivory/Ghana, Mali, Nigeria and Senegal.

"Through the expanded capabilities of AncestryDNA, African Americans can learn more about the many regions that are part of their ancestral lineage. No longer do they have to be content with the blanket ethnicity of African," said Dr. Ken Chahine, Senior Vice President and General Manager of AncestryDNA. "AncestryDNA is connecting customers of African descent to the people and cultures that are part of their heritage, and that can be a really exciting discovery for those whose family history journeys have been cut short or unrevealing through records alone."

Additionally, Ancestry.com has collected, preserved, digitized and indexed one of the most comprehensive collections of historical records online relating to the African American community. The records, which include Freedman Bank Records, US Federal Censuses, The California African-American "Who's Who" and others are extensive, historically-rich and encapsulate the history of African Americans in the country.

Now through the end of February, Ancestry.com is offering a comprehensive package for African American discovery that includes the AncestryDNA test and one-month free access to all U.S. record collections on Ancestry.com, including the African American records. Available at a price of $99, this great offer provides personalized DNA results as well as access to more than 10 billion records, photos and images.

For more information about the resources available on Ancestry.com, or to start uncovering your own African roots, please visit www.ancestry.com/AfricanAmerican.

About Ancestry.com DNA, LLC
Ancestry.com DNA, LLC is a subsidiary of Ancestry.com LLC. AncestryDNA uses a simple test to analyze an individual's DNA. AncestryDNA offers the potential of identifying new insights into people's ancient ancestry to help them collaborate with distant cousins and make even more discoveries in their family history. For more information visit www.ancestrydna.com.

Forward-Looking Statements

This press release contains forward-looking statements. Forward-looking statements involve a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by these forward-looking statements. Such risks and uncertainties include a variety of factors, some of which are beyond the company's control. In particular, such risks and uncertainties include the company's ability to add tools and features and provide value to satisfy customer demand. Information concerning additional factors that could cause events or results to differ materially from those projected in the forward-looking statements is contained under the caption "Risk Factors" in Exhibit 99.3 to Ancestry.com LLC's Current Report on Form 8-K filed with the Securities and Exchange Commission on January 29, 2014, and in discussions in other of its Securities and Exchange Commission filings. These forward-looking statements should not be relied upon as representing our views as of any subsequent date and we assume no obligation to publicly update or revise these forward-looking statements.

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