Click here to close now.

SYS-CON MEDIA Authors: Jon McNeill, Elizabeth White, Liz McMillan, Pat Romanski, Carmen Gonzalez

News Feed Item

Quaker® Oats, Quarterback Andrew Luck And Fuel Up To Play 60 Award National Make Your Move Contest Winners

The brand known for wholesome, delicious breakfasts and snacks provides a total of $125,000 to support healthy habits and getting kids moving in schools

CHICAGO, Feb. 26, 2014 /PRNewswire/ --Giving kids the inspiration, motivation and opportunity to stay active and eat right has never been more relevant than it is today. In fact, a recent study found only one in four adolescents gets enough exercise1, and less than one percent of kids are getting the daily recommended amount of whole grains in their diets.2 As part of its mission to fuel healthy families, The Quaker Oats Company, a subsidiary of PepsiCo, Inc., partnered with Fuel Up to Play 60, the nation's largest in-school wellness program, for the Make Your Move Video Contest and is donating a total of $125,000 to support getting kids moving and inspiring healthy habits in schools.   

NFL player Andrew Luck presents Mission Middle School with $15,000 grant from Quaker to support wellness programs.

Through the Make Your Move Video Contest, Quaker and Fuel Up to Play 60 encouraged parents and teachers to submit a short video showcasing how their students get active for a chance to win a grant of up to $15,000 to support their school's health and wellness initiatives. Indianapolis Colts quarterback Andrew Luck served as a spokesperson for the contest and a relevant role model to inspire kids to eat right and get active.

On Wednesday, February 26, 2014, Andrew hosted a surprise, celebratory event for one of the lucky grand-prize winning schools – Mission Middle School in San Diego, California. Local NFL defensive end Kendall Reyes joined Andrew at the event to celebrate with students.

"I believe in the difference smart food choices and regular physical activity can make in kids' lives, and was thrilled to partner with Quaker and serve as a judge for the Make Your Move Video Contest," said Luck. "I have been so inspired by the students' creativity and passion for making changes to lead healthy and active lifestyles. I'm honored to help present the grant to Mission Middle School and check out their moves – maybe I'll even learn something for my next touchdown dance."

Mission Middle School will use the grant to purchase fitness equipment and nourishing snacks for a variety of programs in their school, such as the hip-hop dance club, which is committed to inspiring kids to stay active through music and dance. Prior to the grant, students paid out of their own pockets to cover dance club costs, but with the grant the school will now be able to provide new equipment. To view the Make Your Move video submission from Mission Middle School, and from all the winning schools, visit QuakerOats.com/makeyourmove.

Inspiring Kids to Get Moving
The Make Your Move Video Contest was one component of Fuel Up to Play 60's larger Make Your Move campaign. The campaign aims to motivate students, teachers, parents and community members to get active.

Created by the National Football League and National Dairy Council, which was founded by America's dairy farmers, in collaboration with the U.S. Department of Agriculture, Fuel Up to Play 60 empowers students to make healthy changes in more than 73,000 schools. As a result of the program, last year 14 million students made better food choices by selecting nutritious options like low-fat and fat-free dairy products, fruits, vegetables and whole grains. Additionally, 14 million students are getting more physically active because of this program.

Quaker's Commitment to Fueling Healthy Families
Quaker has been helping to fuel and inspire healthy families for the past 137 years by offering nourishing products, educating families on the importance of leading a healthy lifestyle and seeking partners that offer physical activity solutions. Partners like Fuel Up to Play 60 help continue that mission for years to come.

"As one of America's most trusted nourishment brands, Quaker has a responsibility to help inspire positive changes in the communities we serve," said Jose Luis Prado, president of Quaker Foods North America. "Through our continued partnerships with dynamic organizations like the GENYOUth Foundation, we can advance health and wellness in schools and inspire a healthier future."

Quaker also provides a variety of delicious, oat-based and innovative products that help deliver the energy families want, including Old-Fashioned Quaker Oats, Instant Quaker Oatmeal, Quaker Warm and Crunch Granola and Quaker Real Medleys Cups and Bars. For more information on Quaker products and programs, visit www.QuakerOats.com, www.Facebook.com/Quaker or www.Twitter.com/Quaker.

About The Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding leadership positions in their respective categories, Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.

About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by the National Football League (NFL) and National Dairy Council (NDC), which is funded by America's dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-dense foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day.

Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics Association/Foundation, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.

About GENYOUth Foundation
Founded through an unprecedented public/private partnership with National Dairy Council (NDC) and the National Football League (NFL) committed to child health and wellness, GENYOUth brings leaders in health, education, government and business together in a movement to help America's youth achieve a healthier future. The Foundation officially launched on February 4, 2011 at Super Bowl XLV with the signing of a historic six-way Memorandum of Understanding (MOU), with U.S. Departments of Agriculture, Education and Health & Human Services. GENYOUth empowers students to improve nutrition and physical activity by taking small steps to accelerate a lifetime of healthy changes. When youth are given a voice, change can happen. For more information, visit www.GENYOUthFoundation.org.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

Follow PepsiCo:

1 Center for Disease Control and Prevention, January 2014
2 U.S. Department of Agriculture and U.S. Department of Health and Human Services. Dietary Guidelines for Americans, 2010. 7th Edition, Washington, DC: U.S. Government Printing Office, December 2010.

Photo - http://photos.prnewswire.com/prnh/20140226/SF73049

SOURCE The Quaker Oats Company

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, will analyze a range of cloud offerings (IaaS, PaaS, SaaS) and discuss the benefits/challenges of migrating to each of...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
SYS-CON Media announced today that Symantec, a provider of leading security, backup and availability solutions for where vital information is stored, accessed and shared, has launched new ad campaigns on SYS-CON's i-Technology sites, which include Cloud Computing Journal, DevOps Journal, Virtualization Journal, and IoT Journal. Symantec’s campaigns focus on Disaster Recovery and High Availability, the availability of business-critical applications in today’s complex heterogeneous environments, ...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core...
Skytap Inc., has appointed David Frost as vice president of professional services. David joins Skytap from Deloitte Consulting where he served as Managing Director leading SAP, Cloud, and Advanced Technology Services. At Skytap, David will head the company's professional services organization, and spearhead a new consulting practice that will guide IT organizations through the adoption of DevOps best practices. David's appointment comes on the heels of Skytap's recent $35 million Series D fundin...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures...
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
Docker has acquired software-defined networking (SDN) startup SocketPlane. SocketPlane, which was founded in Q4, 2014, with a vision of delivering Docker-native networking, has been an active participant in shaping the initial efforts around Docker’s open API for networking. The explicit focus of the SocketPlane team within Docker will be on collaborating with the partner community to complete a rich set of networking APIs that addresses the needs of application developers and network and system...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your onlin...