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Jumpstart Reports: Trucks Rule, Rich-Media Ads Drive Engagement, and Jumpstart Audience Grows for 5th Consecutive Year

Annual Auto Shopping Trends and Industry Insights Report

SAN FRANCISCO, CA -- (Marketwired) -- 02/27/14 -- To help marketers better understand the fast-moving nature of the automotive industry, the digital marketing experts at Jumpstart Automotive Group released their fourth annual Insights Book. This yearlong compilation of online auto shopping trends and industry insights is gleaned from the company's portfolio of automotive shopping sites -- representing 25 million auto shoppers.

A look at what's inside:

Jumpstart's Audience

  • Jumpstart's audience increased in unique visitor volume in 2013 for fifth consecutive year
  • Shoppers increasingly used mobile devices to view Jumpstart sites, with a 53% increase in smartphone traffic year over year

Online Auto Shopping in 2013

  • Trucks had highest increase in consumer interest of all vehicle segments for the year
  • Large truck shopping increased 43% on Jumpstart's sites from the previous year
  • Ford had five of the Top 10 vehicles shopped on Jumpstart's sites for third year straight
  • Luxury sedan interest increased 14% and unique visits increased 27%

Rich-Media/Static Ad Comparison

  • Jumpstart collaborated with the rich-media experts at PointRoll to compare consumer interaction between rich-media and static ads on mobile and found that static ads were most effective at driving click-through and rich-media ads drove engagement

Measuring Interest in Subaru Forester

  • Using Jumpstart's TMI™ -- a metric that monitors shopper engagement and intent -- Jumpstart identified Subaru Forester sustained shopper interest throughout 2013, and increased its share of SUV shoppers by nearly 50%

Regional Shopping Trends

  • The Northwest region of the United States had the second-highest percentage of SUV and CUV shoppers per capita
  • The Southeast region had the lowest percentage of luxury and hybrid shoppers per capita

Plus: Auto shopping predictions for 2014, a look at the evolving entry-level luxury segment, the best of Jumpstart's 2013 reporting, and more. Click here to download it now. http://jagurl.com/insights2014

Jumpstart Automotive Group, a division of Hearst Magazines, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. Jumpstart is an industry thought leader known for its True Market Impact™ brand reports and in-depth shopping trend insights. Exclusively representing automotive digital publishers, Jumpstart reaches consumers at all stages of consideration and provides in-market scale. Connect with Jumpstart. JumpstartAuto.com Twitter Facebook LinkedIn

Jumpstart is: Car and Driver, Autobytel, LeftLane, NADAguides, CarGurus, EveryCarListed, Overstock Cars, U.S. News Automotive, J.D. Power Autos, and CarSoup

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