SYS-CON MEDIA Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Glenn Rossman, Cynthia Dunlop

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Farelogix and ThoughtWorks Collaborate on Technology Enablement for Airline E-Commerce, Merchandising, Retailing, and Customer Engagement

Combined Solution Set Delivers a Flexible, Airline-Controlled, Fast-to-Market "Tool Box for New Distribution" Across Channels

MIAMI, FLORIDA and LONDON, UNITED KINGDOM -- (Marketwired) -- 02/27/14 -- Farelogix and ThoughtWorks today announced a technology collaboration designed to meet the burgeoning demand for airline e-commerce solutions that support personalization, product differentiation, dynamic customer engagement, merchandising, and retailing across multiple channels, including websites and mobile applications. The companies bring together the power of Farelogix' FLX Merchandise and Gateway technologies and ThoughtWorks' expertise in building software dedicated to deliver an exciting and engaging user experience. This unique combination will enable airlines to build brand loyalty and grow merchandising revenues.

Farelogix and ThoughtWorks have defined a continuous delivery and implementation methodology designed for speed, scale, and flexibility, as well as a superior user experience. The combined solution set is designed for any airline looking for a cost-efficient merchandising and retailing solution for its website, mobile, or other sales channels. The scope can range from a simple addition of a new merchandising capability to an airline's existing commerce platforms or, in some cases, a full revamp of airline.com or mobile app channels. The delivery methodology provides for an end-to-end solution managed by one centralized project manager. Farelogix and ThoughtWorks fully support the IATA NDC XML standard and will continue to use this schema in its collaborations.

"As airline ancillary revenue climbs into the tens of billions of dollars, there is growing market demand from airlines that want access to technologies that they fully control, allow for extremely fast speed to market for new products and services, and can address the full scope of deployment - from front-end/interface and user experience to the back-end plumbing, merchandising engine, and airline API," says Jim Davidson, CEO of Farelogix. "Farelogix has worked very hard to gain its current leadership position in airline-controlled distribution, merchandising, and component technologies. But our focus has never been on the user interface or customer experience. This is where ThoughtWorks plays an essential role by delivering creative, efficient, and ground-breaking solutions that create the user experience airlines want to deliver as they compete for customers and loyalty."

The relationship between Farelogix and ThoughtWorks is non-exclusive, enabling each company to pursue its own business model yet collaborate as required to deliver a turnkey sales and implementation package for airlines.

"ThoughtWorks is known for its technological expertise in software development," says Brett Ansley, Business Analyst, ThoughtWorks. "While working with IATA and Farelogix to demonstrate the benefits of the NDC standard, we have been able to leverage our experience and apply it in the context of the next big innovation in the air transport industry, with the customer experience at the heart of what we do."

Joint Presentation at ITB Berlin

Farelogix and ThoughtWorks will be doing a joint presentation with IATA on the topics of technology enablement and user experience at ITB Berlin on March 5, 2014. The session is entitled, "Increased Revenue and Added Value through Enhanced Customer Experience by Adopting NDC".

Farelogix and ThoughtWorks will also be participating in a series of "NDC in Action" workshops that will give attendees a chance to preview a sampling of new technologies. Upcoming events include symposiums in Singapore on March 25th and Barcelona on April 8th.

Note to Editors: Farelogix and ThoughtWorks will be on hand at ITB Berlin for press meetings. Please email [email protected] to request an interview with Jim Davidson, Farelogix CEO and Brett Ansley, Business Analyst, ThoughtWorks.

About Farelogix

Farelogix is a leading provider of lower-cost, high value distribution and merchandising technology to the global travel industry. Farelogix counts among its customers several of the world's leading airlines and travel companies. Farelogix is a privately held company with offices in Miami, Florida and Toronto, Canada. For additional information, visit http://www.farelogix.com.

About ThoughtWorks

We are a software company and a community of passionate, purpose-led individuals. We think disruptively to deliver technology to address our clients' toughest challenges, all while seeking to revolutionize the IT industry and create positive social change. For additional information, visit http://www.thoughtworks.com.

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