TORONTO, Nov. 10 /PRNewswire/ -- Rogers Cable Communications Inc., today announced it is the first Canadian television provider to offer NBA LEAGUE PASS. Rogers Super Sports Pak customers will be able to enjoy more than 600 NBA games during the regular season (including select games in HD) which consists of approximately 25 games per week.

Rogers is also the first company worldwide to offer such an extensive sports package that includes more then 600 NBA games, 1100 NHL games, 2000 MLB games, over 200 NFL games, as well as un-matched coverage of the OHL, NASCAR In Car, and NCAA football and basketball.

With the addition of NBA games in high definition, Rogers continues to be the HD sports leader in Canada and the only provider of both NBA and Major League Baseball premium HD games.

NBA LEAGUE PASS, launched in 1994, is the ultimate viewing experience for basketball fans who want to watch their favourite teams, players and match-ups from outside their local markets (blackout restrictions apply). Games included in NBA LEAGUE PASS are in addition to those available on TSN, Rogers Sportsnet, The Score and Raptors NBA TV.

"This deal is important to help serve the needs of avid Canadian basketball fans who want more coverage of their favorite teams and players," said Dan MacKenzie, General Manager of NBA Canada. "As basketball is projected to be the fastest growing sport in Canadian urban centres over the next 10 years, we felt the time was right to bring NBA LEAGUE PASS to Canadian basketball fans as it complements the current TV offering."

"With the Rogers Super Sports Pak, Rogers offers the most sports at the best price in North America," said David Purdy, Vice President and General Manager, Television for Rogers Cable. "We are committed to providing sports fans with the most sports content and HD programming available in the marketplace and the addition of NBA LEAGUE PASS further solidifies this commitment."

The Rogers Super Sports Pak, available to Personal TV customers with a digital box, is $26.95 a month (4-month commitment) and includes NFL Sunday Ticket(TM), MLB Extra Innings(TM), NHL(R) Centre Ice(R), NASCAR In Car, NCAA football and basketball, OHL Action Pak and now the NBA League Pass.

NBA LEAGUE PASS games are available on digital channels 491-494. About the NBA: --------------

The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2005-06 season, the NBA distributed 44,000 hours of programming to 215 countries and territories in 43 languages. The league's worldwide reach can also be seen with 82 international players on NBA rosters. Domestically, the NBA broadcasted 142 games on national television this past season on ABC, TNT, ESPN and ESPN2, and eclipsed attendance records for the third consecutive season. NBA Entertainment, the league's award-winning production and programming division, produces NBA TV, a 24-hour television network, and exclusive content for each of the NBA's team web sites, and the league's official sites, NBA.com, WNBA.com and NBADLEAGUE.com. The NBA is also an established leader in sports marketing, currently maintaining its longest list of fully integrated domestic and global marketing partnerships with the most recognizable brands in the world, including the leading Internet content and technology providers that bring the game even closer to fans around the world. As fans witness tremendous performances on the court, some of the NBA's most significant efforts occur off the court. This past year, the league launched its most ambitious community outreach endeavor, NBA Cares. Over a five-year span, players and teams will raise and contribute $100 million for charity, donate more than one million hours of volunteer service to communities worldwide, and build more than 100 educational and athletic facilities where children can learn and play. For more information on the NBA, visit NBA.com.

About Rogers Cable: -------------------

Rogers Cable Communications Inc. is a wholly-owned subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG), a diversified Canadian communications and media company. Rogers Cable's advanced digital two-way network passes approximately 3.4 million homes in Ontario, New Brunswick and Newfoundland, with 66% basic penetration of its homes passed. Rogers Cable pioneered high-speed Internet access and now 36% of homes passed by its cable networks are Internet customers while 55% of its basic cable customers subscribe to Rogers' high-speed Internet service. With 47% digital penetration, Rogers Cable offers a leading selection of High Definition TV programming, a complete array of Rogers On Demand services (including Video on Demand (VOD), Subscription VOD, Personal Video Recorders and Timeshifting channels), and an extensive line-up of sports and multicultural programming. Rogers Cable now offers home telephone service (voice-over-cable) to approximately 90% of its cable territory and, combined with its circuit switched telephony subscribers, has nearly 630,000 local telephony customers. Rogers Cable also owns and operates 298 Rogers Video stores.

Additional information on Rogers is available at http://www.rogers.com/.

CONTACT: Rogers Cable, Nancy Cottenden, (416) 935-4726,
nancy.cottenden@rci.rogers.com, NBA Canada; Leah Brown, (416) 364-7758,
lbrown@nba.com