SYS-CON MEDIA Authors: Roberto Medrano, Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton

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ActiveRain Launches Significant Redesign to Help Agents Expand Online Brand and Grow Their Businesses

ActiveRain, one of the largest online real estate communities and a wholly owned subsidiary of Market Leader and Trulia, Inc. (NYSE: TRLA), has launched a significant website redesign for its more than 250,000 members. The ActiveRain team and an influential group of ActiveRain ambassadors worked with Market Leader to determine the changes that would most benefit the community. The new design makes it easier for agents to connect with potential home buyers and sellers via their blogs and articles, due to improvements in search engine optimization (SEO), tools for sharing on social media, and an improved navigation header which brings popular content to the forefront of the website. In addition, interactive agent profiles are more engaging and make connecting with the right agent easier.

“ActiveRain is a vibrant online community of real estate professionals who not only help each other, but also create a significant amount of great content that is helpful to home buyers and sellers,” said Bob Stewart, Community Evangelist, ActiveRain and one of the Swanepoel Report’s Top 20 Most Influential People in Real Estate Social Media. “The investment in this redesign will drive even more home buyers and sellers to ActiveRain content, connect them with local real estate experts, and make ActiveRain an even more powerful tool.”

ActiveRain focused on updating the navigation tools and the agent profiles first. Then they made improvements to individual blog post pages, each member’s main blog page, the comment section, and SEO.

"This is a big, big improvement,” said Dick Greenberg, Real Estate Broker Owner, Northern Colorado Residential Real Estate. “I love the look and the way the layout makes it all work better for us.”

“Whether it's Market Leader’s powerful marketing products, or the information and resources available in the ActiveRain community, we are committed to providing agents with the best tools to succeed,” said Sarah Daniels, Chief Marketing Officer, Market Leader. “The new ActiveRain gives agents a better way to expand their online brand and grow their business by sharing insights with home buyers and sellers.”

The ActiveRain Network is one of the largest online real estate communities, currently hosting over 250,000 members and adding an average of over 2,000 new real estate agents each month. Visitors to ActiveRain can search through more than 3 million real estate blog posts, increasing by about 1,000 new blog posts daily. As an additional benefit, upon member approval ActiveRain syndicates the content to numerous industry publications, including Inman News and RealTrends, generating additional exposure.

ABOUT ACTIVERAIN

ActiveRain is an online community of real estate professionals who exchange best practices, write real estate blogs, and get free education from the industry and their peers. Learn more at www.ActiveRain.com.

ABOUT TRULIA, INC.

Trulia (NYSE: TRLA) gives home buyers, sellers, owners, and renters the inside scoop on properties, places, and real estate professionals. Trulia has unique info on the areas people want to live that can't be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times, and even ask the local community questionsReal estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyperlocal advertising services, social recommendations, and top-rated mobile real estate apps. Trulia’s Market Leader subsidiary delivers the leading end-to-end technology and marketing solutions that enable real estate professionals to grow and manage their businesses. Trulia is headquartered in downtown San Francisco. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.

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