SYS-CON MEDIA Authors: Doug Masi, Mat Mathews, PR.com Newswire, David Smith, Tim Crawford

News Feed Item

Deeper Integration into Eloqua Platform Makes Marketing Data Management Seamless for NetProspex and Eloqua Customers

NetProspex, the leading provider of B2B marketing data management solutions, today announced that it has integrated its Workbench platform with Eloqua, the world's leading marketing automation and revenue performance management solution. Joint customers now have the ability to quickly and easily view the health of the data fueling their Eloqua system and can then take informed actions to ensure their marketing data aligns with their ideal target customers and go-to-market activities. The Workbench platform integrates directly into the data segmentations and smart lists marketers have built into their Eloqua environments and enables customers to utilize NetProspex cleansing, validation and enrichment capabilities to improve campaign results and create better engagement with prospects and customers.

With this release, companies using Eloqua can assess and enrich their data directly from Workbench without having to export it. This automated process is set up in less than a minute through the Workbench interface. Through a new Integration tab within Workbench, users are able to quickly pull in select Eloqua data, easily map the data fields they require, and perform a number of different data management tasks. It all starts with NetProspex’s Data Health Scan, which unveils critical insights into the quality of a marketing database, including email deliverability, phone connectability, record duplication and incomplete records, as well as targeting and segmentation patterns.

“Many of our customers rely on Eloqua as a core building block in their marketing and lead generation programs, but they can overlook that even the most powerful marketing automation platform can be hindered by bad data,” said Derek Slayton, chief marketing officer, NetProspex. “By integrating our marketing data management technology and best practices directly into Eloqua, we enable our customers to leave the data accuracy and completeness challenges to us so they can focus on great content and accelerating the buyer journey.”

View a video demo of the new integration or learn more here: http://www.netprospex.com/Products/ForMarketers.aspx

About NetProspex

NetProspex is the smarter B2B data partner. We help marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing data management practices. Thousands of B2B organizations rely on NetProspex to assess, cleanse, enrich and grow their marketing data in order to fuel high-performing marketing campaigns and accelerate the creation of sales pipeline. To make databases richer and more actionable, the company offers the industry’s largest and most accurate reference database of B2B contacts, cleansed with proprietary CleneStepTM verification technology. For more information visit www.netprospex.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.