SYS-CON MEDIA Authors: Yeshim Deniz, Doug Masi, Mat Mathews, PR.com Newswire, David Smith

News Feed Item

Pepsi Returns to Cinema's Biggest Night to Celebrate Some of Film's Best Mini Moments

Sixty-second creative featuring Academy Award Winner Cuba Gooding Jr. will premiere during Oscars® telecast

PURCHASE, N.Y., Feb. 27, 2014 /PRNewswire/ -- As an official partner of the 86th Academy Awards®, Pepsi will make Oscar® night one to remember by celebrating cinema and the impact it has made on consumers through its latest 60-second creative titled "Mini Hollywood," starring 1996 Best Supporting Actor Oscar® winner Cuba Gooding Jr. The creative will debut on Sunday, March 2 during the Oscars® telecast starting at 7:00 PM ET on ABC.

"Pepsi is thrilled to partner with the Academy Awards®, a partnership that allows the brand to continue to capture the excitement of NOW that comes from live viewing events such as the Oscars®," said Seth Kaufman, VP of Marketing for Colas, PepsiCo North America Beverages. "Pepsi is at its best when it can connect with consumers in contextually relevant ways, engaging them with iconic creative that sparks spontaneous moments of joy, highlights the brand's fun personality and taps into pop culture," Kaufman said.      

Created by Mekanism, the 60-second ad celebrates some of the best mini moments of cinema and the impact they have made on pop culture.  Much like a mini can of Pepsi, the mini quotes featured in the creative illustrate that it only takes that one line in a great film to bring back the joy and excitement of the entire film and its emotional appeal. Pepsi mini cans parallel the storyline by demonstrating that sometimes a 7.5-ounce of Pepsi is just the right amount of satisfaction, as big things and the full Pepsi experience can come in smaller sizes.

To bring this concept to life, there is no more recognizable mini quote than 1996 Best Supporting Actor Oscar® winner Cuba Gooding Jr. and his famous line from his role in Jerry Maguire: "Show me the money!" This memorable line not only has become part of pop culture vernacular but also brings back the essence of the movie, similarly to how a mini can of Pepsi unlocks the same epic satisfaction.    Additionally, the Pepsi spot will highlight the following iconic quotes that capture the excitement and spontaneous joy of their films:

Scarface: "Say hello to my little friend!"
Good Will Hunting: "How do you like them apples?"
The Wizard of Oz: "I've a feeling we're not in Kansas anymore."
When Harry Met Sally: "I'll have what she's having."
Titanic: "I'm King of the World."

The 7.5 ounce mini Pepsi can is currently available nationwide wherever Pepsi is sold.

Please visit Pepsi's YouTube page to watch the spot and follow @Pepsi on Twitter, #MiniCanQuotes.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com

THE WIZARD OF OZ and all related characters and elements are trademarks of and © Turner Entertainment Co.
WHEN HARRY MET SALLY and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
(s14)
GOOD WILL HUNTING:  TM & © Miramax, LLC

Academy Award winner Cuba Gooding Jr. on the set of the Pepsi "Mini Hollywood" ad shoot in Los Angeles.

 

Academy Award winner Cuba Gooding Jr. on the set of the Pepsi "Mini Hollywood" ad shoot in Los Angeles.

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-MM73343-20140227-MM73343-1.mp4
Photo - http://photos.prnewswire.com/prnh/20140227/MM73343-a 
Photo - http://photos.prnewswire.com/prnh/20140227/MM73343-b

SOURCE PepsiCo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.