|By Marketwired .||
|February 27, 2014 09:17 AM EST||
CHICAGO, IL -- (Marketwired) -- 02/27/14 -- Threadless, the global design community, today launched its first iOS App by the same name, allowing iPhone users to more easily browse and shop its catalog, score artist design submissions and participate in the Threadless community.
As consumers increasingly spend more time on mobile devices, the Threadless App, developed by Prolific Interactive, will serve as an extension of its existing crowdsourcing platform, providing artists a new alternative to reach consumers. Users can discover the work of artists all around the world, offer constructive feedback, and help them get their designs made into real products on Threadless through active support.
Key Threadless App features will include:
- A constant and inspiring stream of new, awesome designs that users can score via like, comment, and share features, making it easy for participants to play an active role in what Threadless prints
- A simplified shopping experience and one-click checkout to make shopping a breeze
- The ability to follow friends and favorite artists so users can stay connected to and actively engaged with the global Threadless community
- An intuitive navigation that improves user experience through easy scroll, fewer clicks and an interactive, visual display
"With mobile usage on the rise and expected to grow this year, we want to ensure that we are providing Threadless community members with a simplified platform that can connect independent artists with consumers who appreciate and value their work," said Jake Nickell, CEO of Threadless. "The new Threadless App will also allow consumers to purchase tees and other cool products designed by their favorite Threadless artists -- all through their iOS mobile device."
Keeping in line with Threadless' core values, the App will help elevate visibility of independent artists, furthering growth in the global design community.
In addition to the Threadless mobile App launch, the company announced plans to release its second App, TypeTees, in March. TypeTees will allow anyone to easily create custom type-based t-shirts using their own slogans and a variety of available typefaces on their iPhone. This new app provides a way for individuals to create their own t-shirt, regardless of graphic design or art experience.
TypeTees App features will include:
- An easy-to-use interface for users to make a statement through text
- Over a dozen pre-designed templates that aid the text through visual appeal
- Social sharing capabilities that allow users to easily cross-promote their work through several channels
Both the Threadless and TypeTees Apps were developed by Prolific Interactive, a Brooklyn-based company that brought Threadless' mobile vision to life. Prolific Interactive kept the needs of the end user top of mind, while working in partnership with Threadless to strategize, design and create these custom Apps.
For more information, please visit the Threadless blog here.
Threadless is a creative community that makes, supports, and buys great art. Thousands of people worldwide submit their designs online. Our community picks the ones that get made into t-shirts, bags, wall art, and more. When you buy from us, you support the artist who created the design.
About Prolific Interactive
Prolific Interactive is a Brooklyn and San Francisco based mobile agency committed to solving big problems and delivering meaningful products. Prolific works with all of its clients and partners as a cohesive team to make miracles happen in the mobile world. Prolific never turns down a challenge.
Threadless.com. Make Great Together.
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