|By Marketwired .||
|February 27, 2014 12:00 PM EST||
SAN MATEO, CA -- (Marketwired) -- 02/27/14 -- BrightEdge, the essential content marketing platform, today announced tremendous company growth led by doubling its year-over-year top-line performance. In 2013 BrightEdge doubled its customer base, expanded its suite of patented technology, doubled employee count, and opened a new office in Chicago. This continued company momentum speaks to significant market opportunity and demand for the SEO and content marketing technology delivered by BrightEdge. The company also announced the appointment of Jim Emerich as its chief financial officer. Jim Emerich brings over 20 years of financial leadership experience from companies including Salesforce.com and Avangate.
"Our rapid growth is the result of our dominant position in the SEO platform space and our emergence as the leader in content marketing technology, both massive markets. Through our relentless focus on customer success and product innovation, we have become the trusted global standard SEO platform for more than 8500 brands," said Jim Yu, CEO and co-founder of BrightEdge. "Over the past year, we have invested heavily in building content marketing technology that is not only critical for the SEO channel, but also enables every other channel to maximize the value of content. As a result, we have emerged as the essential content marketing platform."
Content marketing has become a primary focus for businesses in 2014. According to a BrightEdge survey of its customer base of 8500+ brands, 79% believe that connecting content marketing activity to business outcomes will be more important this year. BrightEdge is the first-ever comprehensive content marketing platform that helps companies of all sizes and industries connect content with business results in a predictable way.
"BrightEdge's unwavering commitment to our success has enabled us to grow our content marketing program and engage our customers more effectively," said Sean Kainec, senior manager, search engine optimization at The Home Depot. "BrightEdge is an innovative company delivering cutting-edge technology and data-driven intelligence that we can leverage in our programs."
As part of this tremendous growth, BrightEdge has achieved a number of major milestones, including:
Exceptional Business Performance: BrightEdge reports doubling of top-line growth year-over-year in 2013, accelerating its growth from 2012. Further, the company doubled its customer base in 2013, with key wins including Nike and The Home Depot. As part of its rise to the dominant position, BrightEdge has seen dozens of household names like Nike upgrade from Tier 2 tools to its trusted enterprise platform.
Geographic Expansion and Employee Growth: BrightEdge expanded its presence with a new office in Chicago, home to major agencies, retailers, brands, and key customers. In 2013, BrightEdge grew its employee count by hundreds of employees around the globe, more than double the size of any other technology company in the industry.
Recognized Innovation: BrightEdge continues to define the market with dozens of innovations, adding four new, patented technologies to its growing Intellectual Property portfolio. BrightEdge IP includes Share of Voice technology that helps marketers to understand their competitive position, Reverse Index technology that helps marketers understand their web-wide performance and a patent for measuring the business value of SEO.
New CFO Hire: Jim Emerich joins BrightEdge with more than 20 years of financial leadership experience. Emerich was previously CFO of Avangate, Appirio and MuleSoft. Prior to these positions, he spent six years at Salesforce.com, where he played an instrumental role on the team that guided the company through its Initial Public Offering.
"BrightEdge has quickly become the trusted industry standard because of its dedication to customer success and breakneck innovation," said Jim Emerich, CFO of BrightEdge. "BrightEdge's aggressive growth strategy parallels what I saw at Salesforce.com when I joined in the early 2000s. I'm very excited to join at such a pivotal time for the company."
BrightEdge is the essential content marketing platform that transforms online content into tangible business results such as traffic, revenue and engagement. BrightEdge's S3 platform is powered by a sophisticated big data analysis engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. More than 8500 global brands including 3M, Microsoft, Netflix, and Nike leverage BrightEdge's technology. The company is based in San Mateo, CA with offices in New York City, Chicago and London.
Kristen Hay or Lauren Scherr
BrightEdge [at] LaunchSquad [dot] com