SYS-CON MEDIA Authors: Yeshim Deniz, Elizabeth White, Greg Ness, Sean Houghton, Glenn Rossman

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Sigma Corporation of America Offers Hands-on Time with SD1 and Lens Lineup and Giveaways at WPPI 2014

Sigma Corporation of America, a leading researcher, developer, manufacturer and service provider of some of the world's most impressive lines of lenses, cameras and flashes, will be exhibiting at the Wedding & Portrait Photography International Conference + Expo (WPPI) at the MGM Grand Hotel in Las Vegas at booth 521 from March 3-5.

At the booth, Sigma will be showcasing its entire camera and lens product lineup, including several recently announced lenses and accessories from the manufacture’s Global Vision Line like the improved and redesigned 18-200mm F3.5-6.3 DC Macro OS HSM and 50mm F1.4 DG HSM lenses, as well as the 24-105mm F4 DG OS HSM, 18-35mm F1.8 DC HSM | ART lenses and USB Dock.

“We look forward to the opportunity every year to interact with wedding and portraiture shooters at WPPI,” said Mark Amir-Hamzeh, president of Sigma Corporation of America. “Attendees who stop by our booth will get a first look at some of our new Global Vision products like the 50mm F1.4 and 24-105mm F4 lenses, and learn how Sigma is bringing the most innovative gear to the market.”

Sigma is also pleased to be sponsoring the WPPI University event taking place on Friday, February 28 and Saturday, March 1. Two of Sigma’s Pro Photographers, Lindsay Adler and Jennifer Rozenbaum, will share their photography tips and tricks during a speaking session on Friday afternoon, and event attendees will also have the opportunity to participate in our shooting station during the hands-on workshops, and interact and work with Lindsay and Jennifer on their photography skills.

Sigma Corporation of America’s WPPI activities will include:

  • Sigma’s Shooting Studio: Stop by the Sigma booth (521) each day of the show to test drive either the SD1 Merrill or one of the DP Merrill cameras, along with Sigma’s variety of lenses. The studio will feature alternating, high-end vintage models from the 1950s and 1960s, and wedding couture. Participants will shoot alongside Sigma Pros Lindsay Adler, Jennifer Rozenbaum and Kevin Ames, and all shooters that get their badge scanned each day, will be entered into our lens giveaway.
  • WPPI In-Show Lens Giveaway: Enter for a chance to win one of four different lenses throughout the show. Sigma fans that visit the booth and participate in the Sigma Shooting studio each day will be entered for a chance to win a different lens each day of the show, including either the 85mm 1.4 EX DG HSM, 35mm 1.4 DG HSM Art, 24-105mm f4 DG HSM OS Art or 50mm 1.4 EX DG HSM. Attendees must participate at the shooting station each day for a chance to win, and one winner will be chosen randomly each day. Three lenses will be given away, one each day, plus a grand finale winner on the last day. Stop by the booth to learn which lens is being given away each day.
  • WPPI Online Lens Giveaways: For Sigma fans that are unable to attend the show, Sigma will be offering them a chance to win a different lens each day by entering online. Fans can enter by submitting their best wedding and/or portrait photos to Sigma’s Facebook page using the hashtag #WinSigma or on Twitter and Instagram using the hashtag #WinSigma. The hashtag must be used in order to account for all entries, and a winner will be judged and selected for each day of the show plus a grand finale winner. Submission period begins March 3 9am PST and end March 5 4pm PST. Winner names will be announced March 21, 2014. For more information, visit our social channels or website each day to see which lens will be given away!

For information about Sigma, go to www.sigmaphoto.com or follow the company on Twitter, Instagram and Facebook. Visit Sigma at WPPI 2014 at booth 521 in the Grand Ballroom.

About Sigma Corporation

Since 1961, Sigma has worked toward a single, simple goal: To imagine and develop photographic technologies that push the envelope, empower photographers and produce unparalleled imagery. We’ve honored this commitment by maintaining control of our design, research and development, and manufacturing processes in our own Aizu Factory. Our products are built with premium materials and are known worldwide for quality and performance. Our family-owned organization is the largest, independent SLR lens manufacturer in the world, producing more than 45 lenses that are compatible with most manufacturers, including Sigma, Canon, Sony, Nikon, Olympus, Panasonic and Pentax. Sigma Corporation also produces digital SLR cameras and high-definition digital compact cameras. The company is headquartered in Japan, with offices strategically located throughout Europe, Asia and North America. Photography is all we do, and it’s all we’ve ever done.

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