|By PR Newswire||
|February 27, 2014 02:16 PM EST||
NEW YORK, Feb. 27, 2014 /PRNewswire/ -- Experian Marketing Services, a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing, showed that overall email volume increased 11.2 percent in Q4 2013 versus Q4 2012, according to its 2013 Q4 Email Benchmark Report. The cross-channel marketing leader also found that there was a 50 percent year-over-year increase in the number of email campaigns using coupons during the 2013 holiday season.
The benchmark report's spotlight on coupons in emails reveals a rise in coupon campaigns. Coupons provide a means of offering cross-channel promotions and allow customers to customize their experience by choosing the venue for their transactions, whether it is in-store, online or mobile. Coupons and special offers commonly are delivered via email. These findings are further demonstrated by Experian Marketing Services' 2013 holiday season email trends and analysis study that found a 50 percent year-over-year increase in the number of campaigns offering coupons.
Additional findings include:
- Emails with coupons have higher open, click, and transactions rates and generate revenue per email that is 48 percent higher than other promotional emails
- Coupons that are redeemable in-store were the most frequent redemption type offered, as 80 percent of the coupons reviewed were able to be redeemed in-store, while 70 percent were able to be redeemed online.
- Twenty-one percent of in-store coupons emailed encouraged customers to show the coupon in the store on their mobile device
"Our 2013 Q4 Email Benchmark Report offers evidence that using emails with cross-channel promotions, such as coupons, is key to creating high levels of user engagement from customers," said Peter DeNunzio, general manager for cross-channel marketing at Experian Marketing Services. "For example, welcome email campaigns with coupons had a 2.5 times higher transaction rate compared to welcome emails without coupons."
Industry performance analysis
The Q4 2013 benchmark report also reveals a breakdown of specific industries using Q4 year-over-year analysis for 2013, compared to 2012.
"Helping marketers to enhance their understanding across various industries, our report offers performance analysis within the categories of business products and services; consumer products and services; catalogers; media and entertainment; multichannel retailers; publishers; and travel," added DeNunzio.
Findings from year-over-year industry analysis includes:
- For business products and services, 50 percent of brands had significantly positive increases in transaction rates, and 67 percent of brands had significantly positive increases in revenue per email
- Open rates rose for consumer products and services, as 55 percent of brands had statistically significant increases in total open rates as compared to Q4 2012
- With large increases in volume, year-over-year click and transaction rates declined for catalogers
- For media and entertainment, overall year-over-year click rates were lower in Q4 2013, but results were mixed, as 46 percent of brands had statistically significant increases in clicks compared to Q4 2012
- Fifty-two percent of multichannel retailers had statistically significant increases in transaction rates and revenue per email compared to Q4 2012
- All metrics for publishers either matched or surpassed the 2012 performance
- While open rates showed a decline for the travel vertical in Q4 2013, 67 percent of brands had statistically significant increases in opens compared to Q4 2012
Experian Marketing Services' Q4 2013 Quarterly Benchmark Report is available to download: http://ex.pn/1eqbyoM.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insights and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today's dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.
For more information, please visit http://www.experian.com/marketingservices.
Experian® is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
Experian Marketing Services
1 212 863 4648
SOURCE Experian Marketing Services
“Connect2Me is basically a game changer in the IoT industry. We have created IoT connecter middleware that can enable a connection to any kind of device," explained Yasser Khan, CTO of Connect2Me, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 2, 2015 02:15 PM EDT Reads: 2,946
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
Jun. 2, 2015 02:15 PM EDT Reads: 905
Akana, a leading provider of API Management, API Security and Cloud Integration solutions, announced that it is introducing DevOps automation to the API lifecycle. New capabilities in Akana's API Management platform significantly reduce the time required to update API definitions and versions. DevOps teams will be able to work faster in designing and developing APIs, as well as managing them at runtime and publishing them to a portal.
Jun. 2, 2015 02:15 PM EDT Reads: 662
SYS-CON Events announced today that SUSE, a pioneer in open source software, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SUSE provides reliable, interoperable Linux, cloud infrastructure and storage solutions that give enterprises greater control and flexibility. More than 20 years of engineering excellence, exceptional service and an unrivaled partner ecosystem power the products and support that help ...
Jun. 2, 2015 02:15 PM EDT Reads: 1,165
DevOps Summit at Cloud Expo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, @DevOpsSummit sessions at Cloud Expo, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all Containers and Microservi...
Jun. 2, 2015 02:00 PM EDT Reads: 960
ThingsExpo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, ThingsExpo sessions, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all DevOps, Containers and Microservices sessions as well. Regi...
Jun. 2, 2015 02:00 PM EDT Reads: 1,012
"Application monitoring and intelligence can smooth the path in a DevOps environment. In a DevOps environment you see constant change. If you are trying to monitor things in a constantly changing environment, you're going to spend a lot of your job fixing your monitoring," explained Todd Rader, Solutions Architect at AppDynamics, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 2, 2015 02:00 PM EDT Reads: 4,469
IndependenceIT has been selected by nGenx to power Windows-based DaaS and application delivery on Google Compute Engine to support the delivery of GoldMine Cloud software. For independent software vendors (ISVs) like GoldMine, this expands the theater of operations to increase revenue opportunities while reducing software management and maintenance liabilities. IndependenceIT was selected by application and desktop pioneer, nGenx, to deliver its “Bring Your Own Cloud” strategy to GoldMine and o...
Jun. 2, 2015 01:44 PM EDT Reads: 196
The web app is Agile. The REST API is Agile. The testing and planning are Agile. But alas, Data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes which force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software orga...
Jun. 2, 2015 01:30 PM EDT Reads: 1,029
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
Jun. 2, 2015 01:15 PM EDT Reads: 4,271
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jun. 2, 2015 01:00 PM EDT Reads: 4,358
2015 predictions circa 1970: houses anticipate our needs and adapt, city infrastructure is citizen and situation aware, office buildings identify and preprocess you. Today smart buildings have no such collective conscience, no shared set of fundamental services to identify, predict and synchronize around us. LiveSpace and M2Mi are changing that. LiveSpace Smart Environment devices deliver over the M2Mi IoT Platform real time presence, awareness and intent analytics as a service to local connecte...
Jun. 2, 2015 01:00 PM EDT Reads: 1,066
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are ra...
Jun. 2, 2015 12:45 PM EDT Reads: 708
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, con...
Jun. 2, 2015 12:45 PM EDT Reads: 1,119
The only place to be Nov 3-5 is Cloud Expo | @ThingsExpo | DevOps Summit 2015 West at the Santa Clara Convention Center in Santa Clara, CA. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT, Big Data and DevOps companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked...
Jun. 2, 2015 12:45 PM EDT Reads: 1,774