SYS-CON MEDIA Authors: Michael Bushong, Newswire, David Smith, Tim Crawford, Kevin Benedict

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Digitale celebrates 11 years on the market with the announcement of new accounts and new positioning

Growth of 20% expected in 2014

SAO PAULO, Feb. 27, 2014 /PRNewswire/ -- Digitale (, one of Brazil's largest convergent communications agencies and a member of Grupo Attitude (, is celebrating 11 years in business this February. In addition to its successful trajectory, the agency is celebrating its signing of new accounts, including Toyota Empilhadeiras, Makro, Fundacao S.O.S. Mata Atlantica and Outback.

This year, the agency is forecasting growth of 20% and is using this positive moment to announce its new strategic positioning.

"We believe that our current scope of operations goes beyond the digital realm. Companies increasingly need agencies that have the expertise necessary to understand the culture of consumption and the challenges set forth by the current market," explains Digitale CEO Samuel Leite.

According to Leite, the agency will broaden its positioning without ignoring the digital marketing know-how that it has accumulated over the last 11 years.

"It doesn't matter if we're designing a website, planning a campaign, developing an app or even inventing a new product. One thing is clear: if it's not useful to our client's business and their intended audience, it shouldn't exist. In a nutshell, we will be telling stories," Leite said.

Digitale and XY2 announced their merger last January and in April Digitale joined Grupo Attitude. Last month, with the arrival of new partners, Grupo Attitude became the Brazil's largest communications multinational, with consolidated revenue of R$87 million and presence in Brazil, North America and Asia.

About Digitale ( – With 11 years on the market, Digitale is one of Brazil's largest convergent communication agencies (strategy, innovation, digital presence and media) and a member of Grupo Attitude ( The company is headquartered in Brazil, in the city of Campinas, with offices in Sao Paulo and a creative team with over 40 staff members. The agency's portfolio includes clients such as CPFL, Fundacao SOS Mata Atlantica, Astra Zeneca, Outback, Sandy, Oba Hortifruti, PUC-Campinas, Instituto Ethos, Colgate-Palmolive, Roland Brasil and Makro. Digitale is associated with APADi-SP, ABRADi, APP Campinas and Lide.

More info:
Bruno Puga[email protected] / + 55 (19) 3252-3393 / 11 9.9503-0400

SOURCE Digitale

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