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'Indonesia Fashion Forward' Capacity-Building Program Takes Local Designers to the Global Fashion Arena



Jakarta, Indonesia, Feb 28, 2014 - (ACN Newswire) - Five Indonesian designers from the Indonesia Fashion Forward program, a capacity-building program facilitated by Jakarta Fashion Week, the Center for Fashion Enterprise UK, and supported by the Indonesian Ministry of Tourism and Creative Economy, will be showcasing their latest collection at the prestigious Paris Fashion Week Fall/Winter 2014. Major Minor, Tex Saverio, Toton, Vinora, and Yosafat Dwi Kurniawan are primed to prove that Indonesian designers are ready to compete with fashion designers worldwide.

For Paris Fashion Week, Major Minor will be presenting its collection inspired by Phillippe Cognee's painting technique combined with the abstract and asymmetrical aspects of our daily lives. The end result is a collection dominated by monochromatic and pastel colored, asymmetrical pieces. Designer Toton will be carrying his collection using the "Sengkang" tenun from an area called Legosi in Southern Sulawesi without forgetting to finish his collection with his signature floral embroidery detailing. Yosafat Dwi Kurniawan on the other hand is inspired by the motives of the "Mega Mendung" batik which is a distinction that is originated from Cirebon, West Java.

Aside from the five Indonesia Fashion Forward designers that will be showcasing at Paris Fashion Week, Moslem-fashion brand NurZahra along with Major Minor will be appearing in Asia's anticipated fashion event, the Tokyo Fashion Week 2014/15 A/W. Major Minor and NurZahra will be starring in a fashion show on the 19th of March 2014 in Shibuya Hikarie. Designer Windri Widiesta Dhari from Moslemwear label NurZahra said she is presenting a collection with a theme called "Layers of Fidelity" emphasizing what she termed as "a strong sense of ethnicity". Windri also said that she would keep using the Japanese Shibori coloring method, which now has become a distinctive characteristic of her brand. She added that she is especially keen for buyers from Dubai and London to see her jackets and scarves, the mainstay of her collection.

The coming Bangkok International Fashion Fair & Bangkok International Leather Fair, which will be held on the 16th - 22nd of March 2014, will also be the perfect occasion to prove Indonesia's competence through two Indonesia Fashion Forward designers, Jenahara and Monday to Sunday, who will be appearing in ASEAN's largest trade fair that will be attended by Asia's and Europe's notable fashion buyers.

The global reach of these 8 designers is a result of the Indonesia Fashion Forward program, which provides capacity-building and mentorship for promising local fashion brands. Designers are prepped with comprehensive teaching to prepare them to compete in both the local and global fashion market. Not only are they trained to solidify their sense of creativity, the fashion experts from the Center for Fashion Enterprise UK also empowered the designers to master critical aspects of running a fashion business such as planning, financing, legality, costing and pricing, sales & marketing strategy, as well as public relations.

"The participation of the Indonesia Fashion Forward designers at Tokyo Fashion Week is one of our key programs this year. Aside from Tokyo, we are also supporting the participation of six of the other Indonesia Fashion Forward designers at Paris Fashion Week and Bangkok International Fashion Fair & Bangkok International Leather Fair. This is one of our ways in pushing local designers to have a global mindset," said Lenni Tedja, director of Jakarta Fashion Week.

Please read more about Indonesian Fashion at -

- Jakarta Fashion Week - www.jakartafashionweek.co.id
- Indonesia Fashion Forward - www.jakartafashionweek.co.id/en/indonesia.fashion.forward

Indonesian designers featured at Paris Fashion Week Fall/Winter 2014 -

- Major Minor - www.majorminorstore.com
- Tex Saverio - www.texsaverio.com
- Toton - http://totonthelabel.com
- Vinora - http://vinorang.com
- Yosafat Dwi Kurniawan - www.yosafatdwikurniawan.com/content

Indonesian designers featured at Tokyo Fashion Week 2014/15 A/W -

- Major Minor - www.majorminorstore.com
- NurZahra - www.nurzahra.com

Indonesian designers featured at Bangkok International Fashion Fair & Bangkok International Leather Fair -

- Jenahara - www.jenahara.com
- Monday to Sunday - www.mondaytosunday.net

About Jakarta Fashion Week

Jakarta Fashion Week (JFW) is held annually and aims to provide direction to the Indonesian fashion industry as well as a vehicle to demonstrate its wealth in talents and creativity. Ultimately, the goal is to turn Jakarta into a major fashion hub in the region and the world. The sixth Jakarta Fashion Week will be held October 19th-25th at the Senayan City shopping mall in Jakarta in collaboration between the Ministry of Tourism and Creative Economy, Ministry of Trade, the Municipal Government of Jakarta, and major stakeholders of the fashion industry as well as the media.

More than 200 of Indonesia's leading designers will partake in the event. Many of them will present collections inspired by the country's rich heritage in different types of traditional fabrics while simultaneously keep their eyes on the present and future. The JFW is organized by event management company Azura Activation (www.azuraactivation.co.id), part of the publishing company Femina Group (www.feminagroup.com), which since its founding in 1971 has been active in promoting the Indonesian fashion industry through various editorial initiatives as well as events.

For more information refer to
- www.jakartafashionweek.co.id
- www.facebook.com/jakartafashionweek
- www.twitter.co/JKTfashion
- www.instagram.com/jfwofficial

Source: Jakarta Fashion Week

Contact:
Dalyanta Sembiring 
Head of PR, Jakarta Fashion Week 
T. +6221 526 6666 ext. 4151
Email: [email protected]




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