SYS-CON MEDIA Authors: Ava Smith, Scott Bampton, Elizabeth White, Glenn Rossman, Pat Romanski

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IGAWorks Partners with LINE, Bringing Advertisers New Mobile Marketing Channel in Asia

IGAWorks Inc., South Korea's largest performance-based digital advertising network, has become an official sales partner of LINE Corporation’s LINE Free Coins ad products available in major Asian Android markets.

LINE Corporation, a Tokyo-based global app publisher running the popular messaging app LINE and other global apps, tapped IGAWorks to become a sales partner of LINE Free Coins, LINE's in-app marketing platform that provides advertisers with branding and user acquisition opportunities, leveraging LINE's 370 million users worldwide. Through LINE Free Coins, LINE offers its users, in exchange for participating in ad campaigns, opportunities to acquire Free Coins that they can spend to purchase various featured stickers ("stamps") that are otherwise available only through cash payments.

"LINE’s high-performing products are a perfect fit for our clients that are planning to launch new mobile titles in Japan and Asia's up-and-coming hot markets,” said Heita Miyoshi, executive vice president, IGAWorks, Inc. “This partnership will enable us to bring more opportunities and options to our clients when they start looking at major Asian markets."

LINE Free Coins ad service is currently available through its Android app in Japan, Taiwan, Hong Kong, Singapore, Malaysia, Thailand and Indonesia. LINE is also planning to expand the ad platform's service regions as it acquires more users in new markets.

About IGAWorks Inc.

IGAWorks is a digital advertising network specializing in app marketing with its performance-based ad platform, adPOPcorn, and marketing and analytics platform, adbrix. adPOPcorn covers more than 90 percent of South Korea's mobile reward media while adbrix is adopted by more than 1,000 publishers. Based in Seoul and Tokyo, IGAWorks' partners and clients include global publishers as NHN Entertainment, NEXON, Kakao, Neowiz Games, WeMade, Com2uS, PATI Games, Microsoft Korea, Korea Creative Content Agency(KOCCA) and CJ E&M.

About LINE Corporation

LINE Corporation is based in Japan and develops and operates the LINE app for smartphones. Since launching in June 2011, the LINE app has grown into a global service used in 230 countries, ranking first in the free app category in 60 countries. LINE offers free one-to-one and group messaging, as well as free domestic and international voice and video calls. LINE also includes a wide array of social elements such as fun and expressive stickers, a personal Home, a Timeline, and numerous LINE family apps, including LINE games and LINE camera. For more information about LINE, please visit http://linecorp.com/en/.

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