SYS-CON MEDIA Authors: Dmitriy Stepanov, Gilad Parann-Nissany, Srinivasan Sundara Rajan, Sean Houghton, Glenn Rossman

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Midverse Studios Launches AppEngage Network, Pioneers New Engagement Model for Android User Acquisition

AppEngage Network, the next evolution in mobile user acquisition and monetization, is now available from Midverse Studios as the cutting-edge tool for Android mobile developers and publishers looking to attract quality, engaged users. Already one of the most successful networks on the Amazon Appstore and Google Play, the AppEngage Network is pioneering a Cost Per Quality Engagement (CPE+) model, leaving behind the increasingly expensive and decreasingly effective Cost Per Install (CPI) model.

CPE+ delivers more engaged consumers to developers by providing incremental in-game rewards based on successfully completed tasks across a number of in-network games. By keeping players engaged across multiple apps, the AppEngage Network creates incentives for players to try new apps and to continue playing them well after the first play session.

In addition, game developers who implemented the AppEngage reward network for monetization have seen their ARPDAUs (Average Revenue per Daily Active User) increase by up to 25% on Google Play and Amazon App Stores.

“We created the AppEngage Network because we were fed up with rising CPI costs and the low quality of users we were paying to acquire, many of whom download the app and play only once, if at all,” said Rizwan Virk, co-founder and CEO of Midverse Studios. “As developers, we experienced the challenge of acquiring quality users with the broken CPI model, so we created the AppEngage Network to deliver what game makers really want - users who proceed down the engagement funnel by playing their game multiple times over several days. The key is repeated engagement, something no other ad network provides.”

“As a game developer, we place a high value on players that continue to play and engage with our games, yet attracting these players can be difficult and expensive,” said Erik Bethke, CEO of Bee Cave Games. “Since partnering with Midverse, we’ve been amazed with the measurable decrease in the cost to acquire quality, engaged users for our games on both Google Play and Amazon Appstore.”

With their vast experience in not only game development but also successfully innovating the user acquisition process, Midverse Studios is uniquely poised to understand the needs and challenges that game developers and publishers face in bringing mobile games to today’s competitive market. The company was founded by industry experts who were an integral part of the TapJoy founding team and developed one of the first successful free-to-play mobile games, Tap Fish, acquired by Japanese mobile gaming giant DeNA.

For more information, game developers can check out the AppEngage website and technical document.

About Midverse Studios

Based in Mountain View, Calif., Midverse Studios was founded by Rizwan Virk and Mitch Liu, industry experts who were an integral part of the TapJoy founding team and developed one of the first successful free-to-play mobile games, Tap Fish, acquired by Japanese mobile gaming giant DeNA. As app developers, the team has experienced the challenge of acquiring quality users with the broken CPI model, leading to the creation of the AppEngage Network. Providing mobile game developers with a user acquisition system that delivers engaged users, Midverse is funded by top-tier Silicon Valley venture capitalists and angel investors such as IDG Ventures and Signia Ventures. For more information, visit http://www.midversestudios.com/.

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