|By PR Newswire||
|February 28, 2014 10:23 AM EST||
HOUSTON, Feb. 28, 2014 /PRNewswire/ -- This month, just a week after being awarded "Best of Show" at the American Advertising Federation's 52nd annual American Advertising Awards in Houston, Lopez Negrete Communications, Inc., the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing, also won Full Service Agency of the Year at the Media Alliance of Houston Star Awards Gala.
The Star Awards Gala honors media and advertising initiatives, individuals and agencies that were instrumental in developing outstanding marketing and advertising campaigns that have achieved marketplace success.
"We are so very appreciative of this award. It speaks volumes of the talented family that makes up Lopez Negrete Communications, our trajectory in the industry over almost three decades, and the involvement and impact of the agency and its associates in the local community," stated Alex Lopez Negrete, president/CEO of the agency. "We share this recognition with our media community as well as with our extraordinary clients who foster our deep commitment to great work and to the Latino community."
Cathy Lopez Negrete added, "It's an honor to be recognized in Houston, our own great city. These are our friends, family and peers who have been with us and who have been part of our growth, and observed our work and supported us throughout our journey. We thank them and the Media Alliance of Houston for such an endearing tribute."
Both Alex and Cathy Lopez Negrete, husband-and-wife business partners and founders of the agency, graciously received this award at the Star Awards Gala.
About Lopez Negrete Communications
Lopez Negrete Communications, Inc. is the nation's largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing. Headquartered in Houston, Texas, with offices in Los Angeles and New York, the company's capitalized billings were $214.3 million in 2013. Since 1985, Lopez Negrete has offered a full range of advertising, marketing and public relations services to industry leaders, including Wal-Mart Stores, Inc., Bank of America, Verizon Communications Inc. (Wireless and Telecom), SAMSUNG Telecommunications America, Kraft Foods (Singles and Natural Cheeses), NBC Universal Motion Pictures Group, NBCU Entertainment, Chrysler Corporation, Hulu, Southern California Edison, the Recreational Boating and Fishing Foundation and AARP. With more than 200 employees, Lopez Negrete Communications, Inc. is a proven leader in providing fully integrated national Hispanic marketing and communications services. For more information, go to www.lopeznegrete.com.
About Media Alliance of Houston
The Media Alliance of Houston (MAH), formerly AWRT, is a national, non-profit organization. Their mission is to act as a foundation of leaders with a unity of purpose to promote progress and create change in the Houston area. The Media Alliance of Houston offers a variety of opportunities and activities to the advertising community. In addition to their informative monthly luncheons, MAH offers leadership training, networking opportunities, the MAH Job Bank, the popular "Battle of the Ad Stars" competition and the Star Awards Gala. In addition to providing annual internships and scholarships to junior/senior broadcast and advertising students, MAH also provides donations to the DREAM Fund, a charity which benefits members of the media industry who are in need after a medical or financial emergency.
SOURCE Lopez Negrete Communications