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SYS-CON MEDIA Authors: Elizabeth White, Liz McMillan, Carmen Gonzalez, Srinivasan Sundara Rajan, Blue Box Blog

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Flyby Messenger Introduces a New Way to Share Mobile Messages

Flyby's Social Platform Launches First Consumer App That Allows People to Leave Messages on Real Objects

NEW YORK, NY -- (Marketwired) -- 02/28/14 -- Flyby is the first mobile consumer platform that lets people connect social messages to objects in the world around them. Built on next generation technology, Flyby's new free app is changing how people communicate and share, letting people leave digital messages on real world objects to create deeper context and more control over who gets to see what -- and how. The result is a powerful new user experience that brings the physical world to life.

"Facebook's acquisition of WhatsApp proves that mobile and social messaging has penetrated the global consumer market, and the announcement of Google's Project Tango shows the industry's drive to apply real world context to mobile," said Mihir Shah, president and chief executive officer of Flyby Media, Inc. "Flyby is at the center of these trends, making messaging more meaningful by involving the world around you. Flyby isn't about the count of followers or the immediacy of gratification; it's about the context. By attaching messages to actual objects, our digital conversations come alive."

Flyby is designed to bring the higher emotional connection of communicating in the real world to the ubiquity of mobile. The app shares messages when they're relevant and contextual to your physical surroundings. It modernizes timeless traditions like leaving notes in a friend's locker, carving initials on a bench, and surprising fans with an "Easter Egg"; letting people frame conversations with the things and places that matter. Using Flyby, the actual locker is still where friends leave and retrieve messages; but now digital messages replace paper, and the app's computer vision technology identifies the message's location and unlocks the video.

One of the app's early adopters, Sports Illustrated swimsuit model Genevieve Morton, is using the platform to send special messages to her fans. Her first Flyby is the story of how she broke into the U.S. market from South Africa and made her first dollar with Sports Illustrated -- and is, appropriately, attached to a dollar bill. To view this Flyby and others from Genevieve, download Flyby Messenger and friend her. (More details are available on her Facebook page at https://www.facebook.com/watch.genevieve)

The Flyby app is built on Flyby Media's proprietary technology platform that includes context-aware capabilities in the fields of image recognition, sensor fusion, and indoor navigation. As one of Google's Advanced Technology and Projects' key Research and Development partners, Flyby Media is providing integral technology components and know-how in the field of computer vision to Project Tango. The company is leading the industry's development of next generation computer vision for mobile devices, and plans to launch on the Project Tango hardware and ecosystem in the near future.

To learn more about Flyby or to download the app, please visit www.flybymedia.com.

About Flyby Media, Inc.
Flyby Media is a venture-backed company that is changing the way people discover, capture, and share the moments that make life wonderful. Based in Manhattan and Palo Alto, our team of mobile industry entrepreneurs and computer vision scientists is dedicated to building new technology and applications that can elevate, rather than replace, real-world experiences. We are developing the next generation of consumer social applications that connect the physical world with digital content, and link "real life" to mobile and wearable devices. Our team is developing new capabilities in the fields of large-scale Simultaneous Localization and Mapping (SLAM), indoor navigation, sensor fusion, image recognition, and 3D tracking.

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