|By Business Wire||
|February 28, 2014 06:30 PM EST||
In a move to provide clients with top talent, Blast Radius and KBM Group (KBMG) announced four new hires. Blast Radius took on Chandana Reddy, creative technologist, and Jack Minster, technical solutions architect. Both are based in Chicago and report to Matt Collins, VP, creative technology, working with clients such as United Airlines and Bankers Life.
Bolstering its new and expanding Life and Property & Casualty data practice, KBMG hired Clark Wooten as SVP, vertical practice lead, reporting to Mike Burns, EVP of KBMG’s Health Services division, effective immediately. Tom Edwards joins as VP, business development, for its insurance group, and will also report to Burns.
A veteran interactive developer, Reddy joins Blast Radius in the role of creative technologist. Reddy will provide technical leadership throughout the entire lifecycle of agency engagements, focusing on crafting engaging brand experiences through technology. An accomplished designer, Reddy developed digital experiences across various devices for health and wellness clients while at MarketSense and AbelsonTaylor.
Minster joins Blast Radius as technical solutions architect and will be charged with the design and deployment of complex, maintainable and scalable enterprise systems and applications across Web, mobile, and tablet devices. He joins from AbelsonTaylor, where he designed and developed advanced technology systems for clients in the pharmaceutical sector.
Wooten will lead KBMG’s Life and Property & Casualty group after spending 15 years with Acxiom, where he headed the insurance and investment services market group responsible for client relationship management and service delivery. Prior to Acxiom, Wooten worked at Nationwide Insurance, where he developed strategic marketing plans using demographic and other data.
A senior marketing executive with 30 years of experience, Edwards has worked for companies such as Acxiom and Epsilon. His expertise spans database marketing, data and analytics, IT outsourcing services and banking applications software. He joins from Innovatus, a company he founded that provides fraud-mitigation solutions to the property and casualty insurance sector.
About KBMG and Blast Radius
KBMG helps companies create meaningful, mutually beneficial engagements with customers through data-driven insights. Blast Radius is a strategic digital agency that connects brands and consumers to tackle complex issues in a highly connected world. They are part of Wunderman, a member of WPP (NASDAQ:WPPGY) and Young & Rubicam Group.