Click here to close now.

SYS-CON MEDIA Authors: Liz McMillan, Pat Romanski, William Schmarzo, Elizabeth White, tru welu

News Feed Item

Mandalay Digital Signs Ad Network and Advertising Partnerships

-- Ad Networks Appia, AppLift, Mobile Fuse and Taptica, Among Others, to Distribute Mobile Advertising and Media through Digital Turbine Products --

LOS ANGELES, March 3, 2014 /PRNewswire/ -- Mandalay Digital Group, Inc. (Nasdaq: MNDL), a leading provider of mobile technology solutions, announced today that it has partnered with several leading ad networks and direct advertisers to manage advertising inventory and distribute media to its global mobile carrier customers.

Nearly 1.0 billion smartphones were shipped in 2013, up more than 42% from last year according to information technology research company, Gartner.  As the market for smartphones continues to expand, spending on mobile advertising is also rising as advertisers seek new ways to reach a fast growing consumer audience.  Gartner expects global mobile advertising spending to reach $18.0 billion in 2014 and $42.0 billion in 2017, up from the estimated $13.1 billion spent in 2013. 

"The global carrier community is increasingly realizing that it needs to participate more meaningfully in a huge and growing market opportunity, and that our products offer the best and most efficient way to participate.  Operators have been searching for a way to get back into the mobile content ecosystem, while still providing a compelling experience for their subscribers, and Digital Turbine is the only company that can provide a seamless, end-to-end solution," said Peter Adderton, Chief Executive Officer of Mandalay Digital.  "As we continue to expand in the mobile advertising space, our carrier customers will benefit from a previously under-monetized opportunity, while Digital Turbine will benefit from a greater number of mobile advertising agreements and the ability to drive a greater number of CPI (cost per install) agreements, and future product and revenue growth.

"Digital Turbine offers a complete suite of mobile ad solutions, including CPI, which is one of the fastest growing revenue streams in the mobile space right now.  We expect our Ignite product to be deployed on 10 million devices by this time next year, providing us with a tremendous opportunity to generate substantial growth in the years ahead," Adderton said.

Digital Turbine's products include Content, IQ, Ignite, Marketplace and Pay.  These products are currently being distributed to customers including Avea (Turkey), Cellcom (Israel), Cricket (U.S.), MSAI (India), SingTel (Singapore), Telstra (Australia) and Vodafone (Australia and Italy), among others, as well as to six additional carrier partners in the coming months, including a new tier one partner in the United States.  Through the company's numerous carrier relationships, more than 31 million consumers each month have access to greater flexibility and control at each stage of the mobile user experience, from better app management to a smarter way to search and shop.

Digital Turbine's newest ad networks partners are:

  • Millennial Media, the leading independent mobile advertising platform, connects consumers with relevant messages across screens and allows the world's top brands and advertisers to better reach and engage with consumers;
  • Appia, the leading app install network that has delivered more than 70 million app installs across 200 countries, and is focused on maximizing the lifetime value of mobile app users and delivering significant results to its advertisers;
  • Applift, a mobile games marketing platform that partners with 200+ quality game publishers such as King, Wooga and EA, and with 1500+ media partners to deliver high-quality traffic;
  • Mobile Fuse, a mobile ad network that simplifies the process for mobile advertisers; and
  • Taptica, a mobile user acquisition platform working with 150 advertisers and more than 1,000 supply and publishing partners.

Digital Turbine's newest direct advertisers are:

  • Grab Games, a provider of social games, including Gold Miner and Penguin Patrol, across all major interactive platforms;
  • GSN, a multimedia entertainment company that offers original and classic game programming and competitive entertainment via 80-million television subscribers and online game sites, whose apps include Deal or No Deal Slots and Wheel of Fortune Slots;
  • Kaboom, an independent publisher of mobile games and entertainment content for feature phones and smartphones, whose portfolio includes top-rated games titles from Glu Mobile, THQ Wireless and IPlay; and
  • PokerStars, the world's largest poker site and home of the World Championship Of Online Poker.

"By successfully expanding our reach into the mobile advertising sector, we are creating a significant growth opportunity for Mandalay Digital," said Bill Stone, President and COO of Mandalay Digital.  "These relationships will enhance our ongoing efforts to help our carrier partners capitalize on the substantial market for mobile advertising.  By aligning with some of the world's best and brightest ad networks and direct advertisers, we're helping bring greater efficiency and monetization to mobile operators around the world." 

About Mandalay Digital Group
Mandalay Digital Group, Inc., through its wholly owned subsidiary, Digital Turbine, provides mobile solutions for wireless carriers globally to enable them to better monetize mobile content.  The Company's products include mobile application management through DT Ignite, user experience and discovery through DT IQ, application stores and content through DT Marketplace, and content management and mobile payments through DT Pay.  With global headquarters in Los Angeles, and offices throughout the U.S., Asia Pacific and EMEA, Mandalay Digital's solutions are used by more than 31 million consumers each month across more than 20 global operators.  For additional information, visit www.mandalaydigital.com.

Forward-Looking Statements
Statements in this news release concerning future results from operations, financial position, economic conditions, product releases, new customers and any other statement that may be construed as a prediction of future performance or events, including that Digital Turbine will benefit from a greater number of mobile advertising agreements and the ability to drive a greater number of CPI (cost per install) agreements, and future product and revenue growth and that Mandalay Digital's Ignite product will be deployed on 10 million devices by this time next year, providing the company with a tremendous opportunity to generate substantial growth in the years ahead and that expanding its reach into the mobile advertising sector will create a significant growth opportunity for the company,  are forward-looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements.   These factors include the inherent and deal specific challenges in converting discussions with carriers into actual contractual relationships, product acceptance of a new product such as DT Ignite in a competitive marketplace, the potential for unforeseen or underestimated cash requirements or liabilities, risks intrinsic to dispositions such as successor liability claims, the impact of currency exchange rate fluctuations on the company's reported GAAP financial statements, the company's ability as a smaller company to manage international operations, its ability given its limited resources to identify and consummate acquisitions, varying and often unpredictable levels of orders, the challenges inherent in technology development necessary to maintain the company's competitive advantage such as adherence to release schedules and the costs and time required for finalization and gaining market acceptance of new products, changes in economic conditions and market demand, rapid and complex changes occurring in the mobile marketplace, pricing and other activities by competitors, and other risks including those described from time to time in Mandalay Digital Group's filings on Forms 10-K and 10-Q with the Securities and Exchange Commission (SEC), press releases and other communications.

For more information, contact:
Laurie Berman 
PondelWilkinson Inc. 
(310) 279-5980
[email protected]

SOURCE Mandalay Digital Group, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session a...
SYS-CON Events announced today that EnterpriseDB (EDB), the leading worldwide provider of enterprise-class Postgres products and database compatibility solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. EDB is the largest provider of Postgres software and services that provides enterprise-class performance and scalability and the open source freedom to divert budget from more costly traditiona...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The multi-trillion economic opportunity around the "Internet of Things" (IoT) is emerging as the hottest topic for investors in 2015. As we connect the physical world with information technology, data from actions, processes and the environment can increase sales, improve efficiencies, automate daily activities and minimize risk. In his session at @ThingsExpo, Ed Maguire, Senior Analyst at CLSA Americas, will describe what is new and different about IoT, explore financial, technological and re...
Andi Mann has been serving as Conference Chair of the DevOps Summit since its inception. He is one of the world's recognized leaders in DevOps, and continues to be one of its most articulate advocates. Here are some recent thoughts of his in an interview we conducted in the run-up to the DevOps Summit to be held June 9-11 at the Javits Center in New York City. When did you first start thinking about DevOps and its potential impact on enterprise IT? Andi: I first started thinking about DevOps b...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
The 5th International DevOps Summit, co-located with 17th International Cloud Expo – being held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the...
The web app is Agile. The REST API is Agile. The testing and planning are Agile. But alas, Data infrastructures certainly are not. Once an application matures, changing the shape or indexing scheme of data often forces at best a top down planning exercise and at worst includes schema changes which force downtime. The time has come for a new approach that fundamentally advances the agility of distributed data infrastructures. Come learn about a new solution to the problems faced by software orga...
The OpenStack cloud operating system includes Trove, a database abstraction layer. Rather than applications connecting directly to a specific type of database, they connect to Trove, which in turn connects to one or more specific databases. One target database is Postgres Plus Cloud Database, which includes its own RESTful API. Trove was originally developed around MySQL, whose interfaces are significantly less complicated than those of the Postgres cloud database. In his session at 16th Cloud...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile ...
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between confe...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not ...
In their general session at 16th Cloud Expo, Michael Piccininni, Global Account Manager – Cloud SP at EMC Corporation, and Mike Dietze, Regional Director at Windstream Hosted Solutions, will review next generation cloud services, including the Windstream-EMC Tier Storage solutions, and discuss how to increase efficiencies, improve service delivery and enhance corporate cloud solution development. Speaker Bios Michael Piccininni is Global Account Manager – Cloud SP at EMC Corporation. He has b...
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, will analyze how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining B...
There is no question that the cloud is where businesses want to host data. Until recently hypervisor virtualization was the most widely used method in cloud computing. Recently virtual containers have been gaining in popularity, and for good reason. In the debate between virtual machines and containers, the latter have been seen as the new kid on the block – and like other emerging technology have had some initial shortcomings. However, the container space has evolved drastically since coming on...