Click here to close now.

SYS-CON MEDIA Authors: AppDynamics Blog, Ian Goldsmith, Ed Featherston, Elizabeth White, Pat Romanski

News Feed Item

L'eggs Sheer Energy Legwear Celebrates "Fabulous after 40 Years" with a limited edition Iconic Egg Package and an Exciting Sweepstakes

--Over $40,000 in Prizes Awarded--

WINSTON-SALEM, N.C., March 3, 2014 /PRNewswire/ -- L'eggs Sheer Energy legwear is bringing back the iconic egg packaging for a limited time. The egg packaging was an important symbol of sheer legwear and was instrumental in making Sheer Energy the No. 1 sheer support brand in America. The L'eggs brand was an important part of the women's empowerment movement during the 1970s and continues to support women in 2014.

Fabulous over 40! L'eggs Relaunches Iconic Egg Packaging with a fun Sweepstakes

The decision to bring back the egg was the result of numerous consumer requests, including one super fan asking for its return twice a week for the past year.  "We're excited to bring back a part of the L'eggs brand heritage that's remembered and cherished by so many," says Angela Hawkins, vice president, general manager of legwear at HanesBrands.  

With the tagline, "Fabulous after 40," the L'eggs brand is celebrating its iconic heritage with an exciting sweepstakes offering female consumers a chance to win more than $40,000 in prizes. The sweepstakes will run from March 3 to April 28, 2014. To enter, female consumers, 21 years or older, can go to www.leggsluckyegg.com and complete the sweepstakes entry form. See Official Rules for details. No purchase necessary.

The L'eggs Lucky Egg Sweepstakes grand prize winner and guest will receive a round trip to Las Vegas for a special egg hunt, a $2,000 shopping spree, a beauty make-over, and tickets to attend a Las Vegas show. In addition, the grand prize winner will receive $25,000.

Starting March 10, eight weekly prize winners announced every Monday will receive a check for $1,000. For complete details, visit the L'eggs Facebook page.

To excite and engage L'eggs egg aficionados, the brand will launch a social media campaign starting March 1 with a 3D animated video showcasing the egg through the years, from the Far Out '60s, the Totally Awesome '80s and OMG 2000s. Consumers can learn fun facts about L'eggs Sheer Energy legwear on Facebook and enter the sweepstakes at Leggs.com

The L'eggs egg will be available nationwide beginning in March for a suggested retail price of $5.50. The egg will be available at Walgreens and select Rite-Aid and Walmart stores.

About L'eggs®
L'eggs is America's #1 Sheer Support Hosiery Brand in Mass Retail.* In 1970, the L'eggs brand revolutionized the industry by being the first hosiery brand to gain national distribution in food, drug, and mass retail stores.  One of the most recognized brands in America, L'eggs is still ranked among the top 20 brands according to Women's Wear Daily and the leading legwear brand in food, drug and mass merchandisers.  Sheer Energy is the first L'eggs hosiery style made for all-day, energizing sheer support.  For more information, visit www.leggs.com or at https://www.facebook.com/LeggsBrand.

*The NPD Group / Consumer Tracking Service, R12 Nov 2013, Unit Share

Photo - http://photos.prnewswire.com/prnh/20140303/NY74920

SOURCE L'eggs Sheer Energy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his session at DevOps Summit, Andrei Yurkevich, CTO at Altoros, provided an overview of all the benefits and opportunities, as well as drawbacks of deploying Cloud Foundry PaaS with Juju and compared it to BOSH. Discover the features that overlap, and understand what Juju Charm is, what it is not, where you use one or the other or where you use both BOSH and Juju Charms together. Andrei Yurkevich is Cloud Foundry protagonist and CTO at Altoros. Under his supervision, the Altoros engineering ...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
MeriTalk, a public-private partnership focused on improving the outcomes of government IT, today announced the results of its new report, "The Agile Advantage: Can DevOps Move Cloud to the Fast Lane?" The study, underwritten by Accenture Federal Services, reveals that approximately two-thirds of Feds say DevOps will help agencies shift into the cloud fast lane - improving IT collaboration and migration speed. But help is needed, with 66 percent saying that their agency needs to move IT services ...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device exp...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impac...
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of...
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of present...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. 8th International Big Data Expo, co-located with 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. As advanced data storage, access and analytics technologies aimed at handling high-volume and/or fast moving data all move center stage, aided by the cloud computing bo...
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
DevOps is the hottest moving target when it comes to software development methodologies. Many people fear that this fast-paced, barrier-breaking movement will leave information security best practices in the dust. Analysts provide recommendations to security professionals using bingo-laden terms like "moving security to the left" or "get a seat at the table." What we need are real-world examples and tactics for security practitioners to be part of DevOps. In his session at DevOps Summit, Andrew...
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!