SYS-CON MEDIA Authors: Elizabeth White, Plutora Blog, Jayaram Krishnaswamy, Liz McMillan, Javier Paniza

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Sailthru to Demonstrate Scalable Marketing Personalization at eTail West 2014

Sailthru, the leading provider of automated marketing personalization technology, will demonstrate how commerce brands utilize its Smart Data™ solutions to significantly increase customer lifetime value at eTail West 2014, in San Antonio, TX from March 3 to March 6, 2014. Sailthru will also showcase its most recent offering, Advanced Analytics that enables marketers to readily identify revenue and retention optimization opportunities as well as understand the long-term impact of every marketing action for the first time.

Ryan Bonifacino, Vice President of Digital Strategy at Alex and Ani will participate in two panel discussions at eTail West. Alex and Ani uses Sailthru to leverage behavioral information on their customers so that they can connect with them on an individual level through personalized communications.

  • March 4th at 4:20pm: Making Your Web Experience More Relevant and Targeted Using Personalization Tools
  • March 5th at 2:25pm: Connecting the Data “Dots” in a Multi-channel World

Who:

  Sailthru Director of Global Digital Marketing Solutions & Executive Vice President of Sales

What:

See demonstrations of the industry’s most advanced solution for engaging and converting consumers with truly personalized content and communications. Learn how hundreds of Sailthru customers have been able to gain insights into their marketing practices and optimize every revenue opportunity.

Where:

eTail West 2014, Booth #400
JW Marriott San Antonio Hill Country Resort & Spa
23898 Resort Parkway
San Antonio, TX 78261

When:

March 3-6, 2014

Why:

eTail brings together 2000+ senior level ecommerce and marketing professionals from cross-industry, including but not limited to; Apparel, Home Furnishing and Travel. This event provides a unique opportunity to network with like-minded ecommerce brands, as well as discover and meet with the latest and greatest technology. Sailthru is demonstrating how their technology plays a pivotal role for ecommerce brands, as they leverage their data through actionable, revenue-driving insights.

About Sailthru

Sailthru, the leading provider of automated marketing personalization technology, is driving a major shift in how companies engage with their individual customers and optimize their revenue opportunities. Through the automated analysis of large data sets, Sailthru Smart Data™ generates and delivers personalized, omni-channel digital brand experiences. Sailthru-powered 1:1 relationships with consumers drive higher revenue and conversion for more than four hundred enterprises including Fab.com, Rent the Runway, Alex and Ani, Thrillist/Jack Threads, Everlane, Huffington Post and Business Insider.

Founded in 2008 by Neil Capel, Ian White and Chris Chapman and headquartered in New York City, Sailthru is recognized for its industry-leading practices promoting consumer privacy and security by the Online Trade Association (OTA) and is on their 2013 Honor Roll. Sailthru has been named #30 on the annual Inc. 500|5000 list of the fastest-growing private companies including #2 in NY and #6 in the advertising and marketing category. For more information, please visit www.sailthru.com.

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