|By PR Newswire||
|March 3, 2014 09:09 AM EST||
SALT LAKE CITY, March 3, 2014 /PRNewswire/ -- Snapp Conner PR (http://snappconner.com/) and Boostability (http://boostability.com) have announced an alignment to educate and advance the business industry about the ideal alignment of proven and up-to-the-moment SEO (search engine optimization) with genuine and high-quality PR for optimal online presence and online marketing strength.
Boostability is a dynamic and fast-growing provider of SEO (search engine optimization) services for online marketing clients and industry partners that has experienced more than 700 percent growth within the past three years. Snapp Conner PR is a leading provider of innovative PR and communications strategies, particularly in the age of digital media and the growing importance of advancing and protecting the concepts of organizational thought leadership and reputation online.
Snapp Conner PR has led out in the advancement of quality, value-add content as an optimal approach for business (as opposed to traditional methods of highly promotional PR) and has recently been named PR agency of record for Boostability. Together, the two organizations will be creating new programs to educate businesses about the importance of blending strong SEO with authentic and meaningful PR communications. The companies will also provide the business community with helps and best practice tips for using quality content (as opposed to traditional link building) to achieve the strong and lasting online presence that allows organizations to grow.
"Boostability's strong growth underscores the growing need of organizations (and partners) to achieve cost-effective and scalable SEO solutions from a team that is able to truly understand and navigate the perpetual changes in the search engine landscape," said Boostability CEO Travis Thorpe. "The ability to provide high-quality value-add content is a vital component of a winning online marketing strategy, and we are pleased to align with Snapp Conner PR in helping organizations everywhere to handle their content strategies well."
"The days of separate silos for PR and SEO activities are ending," said Cheryl Conner, founder and Managing Partner of Snapp Conner PR. "As a leading provider of PR strategy, we have long maintained the importance of providing value-add information that is SEO-savvy as one of the strongest and most fundamental tenets of truly effective PR. We recognize that understanding in Boostability's methodology as well, and are proud to partner with this great organization in advancing this education of SEO's new capabilities as extensively as we can."
During 2014, the companies will provide jointly created content and will host online and local events to help organizations of all sizes gain greater understanding of the benefits they can gain by closely aligning the efforts of SEO and PR within their marketing strategies.
Boostability is the emerging leader of cost-effective and scalable search engine optimization and local SEO services for small to medium companies and partner organizations worldwide. The company allows clients and strategic partners to grow their businesses by maximizing the evolving power of Internet and mobile search technology in a highly efficient and specialized way. For more information about Boostability, please visit www.boostability.com.
About Snapp Conner PR
Since 2007, Snapp Conner PR has forged a reputation as the most progressive U.S. public relations agency. Based in Salt Lake City, Snapp Conner is the premier agency driving and advancing the role of communications as a core business strategy for today's organizations. We provide clients throughout the United States with programs that converge and align communications media including traditional PR, thought leadership, social media and content management to provide our clients with optimal business results. For more information about Snapp Conner PR, please visit www.snappconner.com.
Snapp Conner PR (801) 994-9625
SOURCE Snapp Conner PR and Boostability