SYS-CON MEDIA Authors: Pat Romanski, Esmeralda Swartz, Liz McMillan, AppDynamics Blog, Carmen Gonzalez

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The Boston Globe Launches BetaBoston.com, Covering Startups and the Culture of Invention in Boston

The Boston Globe has launched a new website, BetaBoston.com, chronicling the technologies, ideas, new ventures and people shaping the future and the culture of Boston and beyond.

The free site will cover several sectors driving the Mass. economy and the profound changes that have an impact on how we live and work, as well as the people behind them: venture capital, life sciences, medical devices, startups, and emerging technology, including robotics and big data.

BetaBoston will also report on the culture of invention – what it means to develop something new or unusual – and how these developments impact the daily lives of Bostonians and people around the world. Some examples: How is technology changing transportation? What are the privacy implications of surveillance technologies used by the police? How does a technology-centric economy impact demographics, local businesses, colleges and universities?

“Boston’s wealth of consumer technology, life sciences and biosciences companies is reshaping the economy and culture, locally and globally,” said Brian McGrory, Boston Globe editor. “We will cover, in-depth, not only the technologies themselves, but the broader social impact of those technologies.”

The site will feature the reporting of a dedicated staff of writers including newly hired senior writers Kyle Alspach and Dennis Keohane, Innovation Economy columnist Scott Kirsner, and Globe business reporter Callum Borchers.

“We already cover technology in our business section, but this is something altogether different,” said BetaBoston editor Michael Morisy. “It’s a standalone, branded site that embraces a specialized but very significant community in Boston. BetaBoston’s focus will be on companies and people that change the game in their industry, whether they’re three-person startups or multinationals.”

This focus not only serves the substantial tech and science community in Boston and beyond, but also gives advertisers a unique platform for reaching an influential and targeted base of readers that is expected to include: start-ups, entrepreneurs, venture capitalists, life science researchers, tech experts, college students, residents of Kendall Square and surrounding areas in Cambridge and the Boston Innovation District, and other professionals.

With its world-class colleges and universities, Boston has long been fertile ground for innovation. Genome mapping, Facebook, biotech, Zipcar, Internet security and the World Wide Web consortium, among many others, trace their origins to Greater Boston.

“Any news outlet can cover the stone that gets thrown into the pond,” said McGrory. “We’ll cover that and the ripple effect.”

“The story of innovation in Boston is increasingly becoming the story of Boston,” said Morisy. “We’re going to break the news about these new companies and technologies reshaping how we live, and just as importantly report on the long term impact, promise and perils they bring.”

This depth of coverage, coupled with the editorial excellence of BetaBoston’s dedicated reporters and editors, provides an unmatched, authoritative source of information, geared specifically for those with a stake in the technology and science sectors.

BetaBoston, which will also carry events and job listings, will be accessible for free at BetaBoston.com. Also, follow on Twitter @BetaBoston.

About Boston Globe Media Partners, LLC
Boston Globe Media Partners, LLC provides news and information, entertainment, opinion and analysis through its multimedia properties. BGMP includes the Boston Globe, the Worcester Telegram & Gazette, BostonGlobe.com, Boston.com, Telegram.com and Globe Direct.

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