SYS-CON MEDIA Authors: Greg Ness, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

News Feed Item

UPDATE: Addictive Mobility Shifts to Private Cloud to Power High Capacity Mobile Advertising 500,000 Requests/Second Demand Enabled by Cloud Dynamics' Software-Defined Datacenter

TORONTO, ONTARIO -- (Marketwired) -- 03/03/14 --

Editor's Note: There is a photo associated with this press release.

Cloud Dynamics, a Toronto-based pioneer in green, integrated and highly-efficient micro cloud data centers, has entered into a partnership agreement to provide enterprise-class, high performance, private Infrastructure-as-a-Service (IaaS) cloud services to Addictive Mobility, a leading Toronto-based mobile advertising solutions company.

Addictive Mobility provides real-time mobile advertisement acquisition and delivery capabilities in excess of 500,000 requests per second. This requires both compute and network infrastructures to have high performance and low latency on par with a high-frequency securities trading platform.

To move to the next level of performance, reliability and scalability, Addictive Mobility has migrated from its public cloud technology provider to a Cloud partner better aligned to its current needs and future goals.

Cloud Dynamics will also provide custom support and networking capabilities to complete the enterprise-grade cloud offering.

"After several months of comprehensive internal analysis, we have decided to move from a global public cloud infrastructure data center provider and selected a Canadian partner with the same business goals and future-proof technologies," says Naveed Ahmad, CEO of Addictive Mobility. "The Canadian technology start-up environment is evolving rapidly and, in order to see a true maturation of this, we believe that our start-ups should first explore strategic partnerships within our own backyard before looking elsewhere. Obviously these partnerships have to be mutually beneficial and make both strategic and fiscal sense."

Cloud Dynamics' flagship product, the Cloud Data Center (CloudDC(TM)), is a complete and fully automated cloud datacenter fabric that includes every component a service provider needs to deliver an efficient and trusted cloud service.

"We have the expertise in high performance platforms and this, combined with our superior local development teams, can take our customers to the next generation of the private cloud," says Vijai Karthigesu, COO of Cloud Dynamics.

About Cloud Dynamics

Founded in 2011, Cloud Dynamics is a leader in green, highly efficient, agile, distributed and inter-connected cloud data centers. Cloud Dynamics' Cloud Data Center (CloudDC(TM)) is a complete, open standards and vendor-neutral cloud infrastructure fabric, and can be deployed in as little as eight weeks at OpEx costs about fifty percent lower than legacy systems. For more information, please visit www.CloudDynamics.com, connect via Twitter, LinkedIn and Facebook.

Contacts: Senthil Ratnasabapathy (Director, Communications): [email protected]

About Addictive Mobility

Addictive Mobility was founded in 2009 as a `mobile first' advertising technology platform. The company's ad targeting capabilities focus on algorithmic optimization of both unique data sets and user behaviour on mobile devices. Addictive Mobility serves over 250 of the Fortune 500 brands including McDonalds, Pepsi, AT&T and Time Warner. Addictive Mobility has presence in Canada, the United States and the Middle East. For more information, please visit www.addictivemobility.com or Twitter @addictivelabs.

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20140303-800am.jpg.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
Lori MacVittie is responsible for education and evangelism of application services available across F5's entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senio...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
SYS-CON Media announced today that Skytap blog on "DevOps Journal" exceeded 84,000 story reads. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that comp...
SYS-CON Events announced today that Gridstore™, the leader in hyper-converged infrastructure purpose-built to optimize Microsoft workloads, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Gridstore™ is the leader in hyper-converged infrastructure purpose-built for Microsoft workloads and designed to accelerate applications in virtualized environments. Gridstore’s hyper-converged infrastructure is the ...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to th...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from ha...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...