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UPDATE: Addictive Mobility Shifts to Private Cloud to Power High Capacity Mobile Advertising 500,000 Requests/Second Demand Enabled by Cloud Dynamics' Software-Defined Datacenter

TORONTO, ONTARIO -- (Marketwired) -- 03/03/14 --

Editor's Note: There is a photo associated with this press release.

Cloud Dynamics, a Toronto-based pioneer in green, integrated and highly-efficient micro cloud data centers, has entered into a partnership agreement to provide enterprise-class, high performance, private Infrastructure-as-a-Service (IaaS) cloud services to Addictive Mobility, a leading Toronto-based mobile advertising solutions company.

Addictive Mobility provides real-time mobile advertisement acquisition and delivery capabilities in excess of 500,000 requests per second. This requires both compute and network infrastructures to have high performance and low latency on par with a high-frequency securities trading platform.

To move to the next level of performance, reliability and scalability, Addictive Mobility has migrated from its public cloud technology provider to a Cloud partner better aligned to its current needs and future goals.

Cloud Dynamics will also provide custom support and networking capabilities to complete the enterprise-grade cloud offering.

"After several months of comprehensive internal analysis, we have decided to move from a global public cloud infrastructure data center provider and selected a Canadian partner with the same business goals and future-proof technologies," says Naveed Ahmad, CEO of Addictive Mobility. "The Canadian technology start-up environment is evolving rapidly and, in order to see a true maturation of this, we believe that our start-ups should first explore strategic partnerships within our own backyard before looking elsewhere. Obviously these partnerships have to be mutually beneficial and make both strategic and fiscal sense."

Cloud Dynamics' flagship product, the Cloud Data Center (CloudDC(TM)), is a complete and fully automated cloud datacenter fabric that includes every component a service provider needs to deliver an efficient and trusted cloud service.

"We have the expertise in high performance platforms and this, combined with our superior local development teams, can take our customers to the next generation of the private cloud," says Vijai Karthigesu, COO of Cloud Dynamics.

About Cloud Dynamics

Founded in 2011, Cloud Dynamics is a leader in green, highly efficient, agile, distributed and inter-connected cloud data centers. Cloud Dynamics' Cloud Data Center (CloudDC(TM)) is a complete, open standards and vendor-neutral cloud infrastructure fabric, and can be deployed in as little as eight weeks at OpEx costs about fifty percent lower than legacy systems. For more information, please visit www.CloudDynamics.com, connect via Twitter, LinkedIn and Facebook.

Contacts: Senthil Ratnasabapathy (Director, Communications): [email protected]

About Addictive Mobility

Addictive Mobility was founded in 2009 as a `mobile first' advertising technology platform. The company's ad targeting capabilities focus on algorithmic optimization of both unique data sets and user behaviour on mobile devices. Addictive Mobility serves over 250 of the Fortune 500 brands including McDonalds, Pepsi, AT&T and Time Warner. Addictive Mobility has presence in Canada, the United States and the Middle East. For more information, please visit www.addictivemobility.com or Twitter @addictivelabs.

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