SYS-CON MEDIA Authors: Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel, Peter Silva

News Feed Item

MWW Acquires LGBT Agency Macias Media Group LLC; Stephen Macias Appointed SVP And National LGBT Practice Lead

Acquisition Elevates MWW as National Leader in LGBT Marketing; Adds Major Clients to Roster Including Here Media (OUT Magazine and The Advocate)

LOS ANGELES, March 3, 2014 /PRNewswire/ -- MWW (www.mww.com), one of the top five independent public relations firms, today announced that it has acquired Macias Media Group LLC (MMG), a full-service marketing, public relations and corporate communications firm focused on connecting clients with the coveted LGBT consumer space. As part of this transaction, MMG Founder and President Stephen Macias joins MWW as senior vice president and LGBT lead, based in the firm's Los Angeles and New York offices. In his new role, Macias will oversee LGBT marketing and programing for existing and incoming clients, coalesce current LGBT resources within the firm and serve as MWW's steward for all issues pertaining to public relations associated with the LGBT community.

"Stephen and the team at MMG are among the most experienced and exciting LGBT firms in the nation. They are an important addition to the MWW family and a tremendous asset as we help our clients tap into the power and influence of LGBT communities," said Michael W. Kempner, president and CEO of MWW.  "Having a team that inherently knows and lives the issues pertaining to the LGBT community is essential in creating campaigns that are authentic and relevant."

"Corporations and brands are now more than ever looking for LGBT-focused expertise as the marketplace for the LGBT community has moved from marginalized to coveted," said Macias. "Tastemakers and thought leaders from the LGBT community are part of the mainstream market and MWW is a company that understands the importance of this market both as a consumer group and influencer group. This newly created practice provides U.S. and global brands with access to one of the best networks of LGBT influencers and organizations. We're thrilled to become part of the MWW family."

MWW's acquisition of MMG is part of the firm's strategic plan to provide the specialized level of service required by clients to build and maintain relevance among their stakeholders.

Since its founding, MMG grew into one of the top boutique agencies specifically targeting the LGBT market, with clients like Here Media Inc., which owns and operates LGBT brands including The Advocate, OUT, Here TV, Gay.com, Gay.net, SheWired.com, and HIV Plus. Additional brands have included Netflix's Orange Is the New Black; The Weinstein Company's Radius for Concussion; Vertical Entertainment for G.B.F., the Vail International Film Festival; Author and Journalist, Steven Petrow, The Gay Men's Chorus of Los Angeles, Spruce and United for Equality in Sports & Entertainment, a non-profit organization working to achieve equality in sport and entertainment for all LGBT athletes and artists.

Prior to founding MMG, Macias served eight years as executive vice president and general manager for Here Media Inc. Previously, Macias was the entertainment media director for the Gay & Lesbian Alliance Against Defamation (GLAAD) and also served as vice president at Michel Levy Enterprises. Additionally, Macias has worked with numerous non-profits over the years with organizations like the National Gay and Lesbian Task Force and Outfest, the Los Angeles Gay and Lesbian Film Festival where he served for eight years on the Board of Directors, with four of those years as President. He currently sits on the largest California LGBT organization, Equality California, which works at a state legislative level protecting LGBT rights in areas like education, aging and healthcare.

Through this acquisition, MWW now boasts a national network of experts who maintain close working relationships with the world's leading LGBT organizations, government entities and private sector influencers.

About MWW
MWW is one of the nation's top mid-sized public relations firms and one of the five largest independent agencies. The firm is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.

MWW's approach to building and accelerating relevance for clients has been recognized with top industry awards, including the 2013 "PR Agency of the Year," by the International Business Awards, 2013 "Midsize Agency of the Year" by the Bulldog Stars of PR Awards as well as 2013 "Best Places to Work in New Jersey" by NJBiz and 2012 "Top Places to Work in PR" by PR News. For more information on the firm's capabilities and "Matter More" commitment, visit www.mww.com. Connect with MWW on Facebook, TwitterLinkedIn, Pinterest, Google Plus and Instagram.

SOURCE MWW

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
SYS-CON Media announced today that Aruna Ravichandran, VP of Marketing, Application Performance Management and DevOps at CA Technologies, has joined DevOps Journal’s authors. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done. Aruna's inaugural article "Four Essential Cultural Hacks for DevOps Newbies" discusses how to demonstrate the...
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...