Click here to close now.

SYS-CON MEDIA Authors: David Sprott, Liz McMillan, tru welu, Blue Box Blog, Kevin Jackson

News Feed Item

New Ad Campaign Launches to Promote Access to Health Insurance for Pennsylvania's Children

HARRISBURG, Pa., March 3, 2014 /PRNewswire-USNewswire/ -- A new marketing campaign launches today aimed at ensuring Pennsylvanians understand that healthcare coverage is within reach for uninsured children.

The ads, themed "Within Reach," will ensure that every family knows that Pennsylvania's Children's Health Insurance Program (CHIP) can be their healthcare partner and will prompt families to take action to sign up if eligible for the program. The ads will run statewide through June 30 and will appear on TV and radio, as well as online and on billboards.

"A key component of Governor Corbett's Healthy Pennsylvania plan includes ensuring that every child in our state has access to quality healthcare," said Pennsylvania Insurance Commissioner Michael Consedine. "This new CHIP message clearly reflects that accessibility and showcases the program's low-cost, generous benefits and robust network of medical providers."   

The "Within Reach" campaign:

  • Features children of a variety of ages and ethnicities reaching for things in their everyday lives to help promote the idea that health coverage for uninsured kids is accessible.
  • Shows that no matter what children are reaching for, CHIP is there for them with quality health insurance.
  • Includes a substantial minority outreach component with grassroots enrollment efforts in Pennsylvania's largest urban areas, and Spanish-language materials and outreach.

"Governor Corbett and I believe that helping Pennsylvania's children stay healthy is a statewide concern that requires a statewide effort," Consedine said. "While the new campaign will be very visible and will boost overall awareness of CHIP, community outreach will play a key role in promoting the program and helping families to enroll, and we'll be calling on all of our partners to help in these efforts."

CHIP is one of Pennsylvania's most successful public-private partnerships. The state offers the program and defines its health plans. Private insurance carriers coordinate those benefits and the care they provide.

CHIP's generous benefits include: prescription drugs, check-ups, immunizations, diagnostic testing, emergency care and hospitalizations, vision care, hearing services, dental care and much more.

The program covers all uninsured kids up to age 19 who are not enrolled in or eligible for Medical Assistance.

Last fall, Governor Corbett pushed for the reauthorization of CHIP and the elimination of the program's waiting period for certain families. He has made the CHIP program a vital part of his broader vision to allow greater access to healthcare for all Pennsylvanians under his Healthy Pennsylvania initiative.

"We want to make eligible families across Pennsylvania aware of the program's excellent benefits and access to medical providers," Consedine said. "We also want to help families overcome any real or perceived obstacles to enrolling their children by letting them know that coverage is well within their reach."

Since 1992 CHIP has helped hundreds of thousands of working Pennsylvania families obtain free or low-cost health coverage for their children. Currently, there are approximately 187,000 children enrolled.

Individuals and organizations can learn more about the campaign and order CHIP materials by visiting www.chipcoverspakids.com and clicking on CHIP resources.

Media contactRosanne Placey or Melissa Fox, 717-787-3289

SOURCE Pennsylvania Department of Insurance

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
If cloud computing benefits are so clear, why have so few enterprises migrated their mission-critical apps? The answer is often inertia and FUD. No one ever got fired for not moving to the cloud - not yet. In his session at 15th Cloud Expo, Michael Hoch, SVP, Cloud Advisory Service at Virtustream, discussed the six key steps to justify and execute your MCA cloud migration.
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
Containers Expo Blog covers the world of containers, as this lightweight alternative to virtual machines enables developers to work with identical dev environments and stacks. Containers Expo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Bookmark Containers Expo Blog ▸ Here Follow new article posts on Twitter at @ContainersExpo
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Malcolm Rieke, the Director of Product Management at Catbird, discussed the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: ...
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are bein...
Can the spatial component of your Big Data be harnessed and visualized, adding another dimension of power and analytics to your data? In his session at Big Data Expo®, John Meza, Product Engineer and Performance Engineering Team Lead at Esri, discussed the spatial queries that can be used within the Hadoop ecosystem and their integration with GeoSpatial applications. The GIS Tools for Hadoop project was also discussed and its implementation to discover location-based patterns and relationships...
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization's assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In...
In this scenarios approach Joe Thykattil, Technology Architect & Sales at TimeWarner / Navisite, presented examples that will allow business-savvy professionals to make informed decisions based on a sound business model. This model covered the technology options in detail as well as a financial analysis. The TCO (Total Cost of Ownership) and ROI (Return on Investment) demonstrated how to start, develop and formulate a business case that will allow both small and large scale projects to achieve...
The move to the cloud brings a number of new security challenges, but the application remains your last line of defense. In his session at 15th Cloud Expo, Arthur Hicken, Evangelist at Parasoft, discussed how developers are extremely well-poised to perform tasks critical for securing the application – provided that certain key obstacles are overcome. Arthur Hicken has been involved in automating various practices at Parasoft for almost 20 years. He has worked on projects including database dev...
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at ...
There has been a lot of discussion recently in the DevOps space over whether there is a unique form of DevOps for large enterprises or is it just vendors looking to sell services and tools. In his session at DevOps Summit, Chris Riley, a technologist, discussed whether Enterprise DevOps is a unique species or not. What makes DevOps adoption in the enterprise unique or what doesn’t? Unique or not, what does this mean for adopting DevOps in enterprise size organizations? He also explored differe...
Storage administrators find themselves walking a line between meeting employees’ demands to use public cloud storage services, and their organizations’ need to store information on-premises for security, performance, cost and compliance reasons. However, as file sharing protocols like CIFS and NFS continue to lose their relevance, simply relying only on a NAS-based environment creates inefficiencies that hurt productivity and the bottom line. IT wants to implement cloud storage it can purchase a...
The emergence of cloud computing and Big Data warrants a greater role for the PMO to successfully manage enterprise transformation driven by these powerful trends. As the adoption of cloud-based services continues to grow, a governance model is needed to orchestrate enterprise cloud implementations and harness the power of Big Data analytics. In his session at Cloud Expo, Mahesh Singh, President of BigData, Inc., discussed how the Enterprise PMO takes center stage not only in developing the app...
Cloud Foundry open Platform as a Service makes it easy to operate, scale and deploy application for your dedicated cloud environments. It enables developers and operators to be significantly more agile, writing great applications and deliver them in days instead of months. Cloud Foundry takes care of all the infrastructure and network plumbing that you need to build, run and operate your applications and can do this while patching and updating systems and services without any downtime.