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SYS-CON MEDIA Authors: Lori MacVittie, Esmeralda Swartz, AppDynamics Blog, Mike Kavis, Cloud Best Practices Network

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Snapdeal, India’s Largest Online Marketplace, Accelerates Personalized Web Experience With Aerospike In-Memory NoSQL Database

In India, Internet retail accounted for $3 billion in 2013 and is expected to swell to $22 billion in the next five years. Leading the industry in addressing this opportunity is Snapdeal, India’s largest online marketplace, which is used by one out of every six Internet users in the country. Today, Aerospike announced that Snapdeal has deployed the Aerospike in-memory NoSQL database to provide consumers with the up-to-the-moment updates about product availability, pricing, and seller ratings to help make buying decisions informed and convenient. The case study can be downloaded at: http://www.aerospike.com/customers.

Snapdeal empowers sellers across the country to provide consumers with a fully responsive and intuitive online shopping experience through an advanced platform that merges logistics subsystems with cutting-edge online and mobile payment models. The Snapdeal.com platform has a wide range of products from thousands of national, international and regional brands. Powered by the real-time big data processing capabilities of the Aerospike database, Snapdeal.com enables 20 million-plus shoppers to choose from 500-plus product categories from 20,000-plus sellers.

New Case Study Discusses Internet Marketplace Deployment

A new case study examines the data management challenges that Snapdeal faced as the business expanded and supporting technology grew 200 times in just two years. It then reviews the company’s experiences in evaluating a range of SQL and NoSQL database options, and the decision to choose Aerospike.

The case study also reviews how the Aerospike database has been implemented in combination with a MySQL database running on the Amazon Elastic Compute Cloud (EC2). Key benefits Snapdeal has realized include:

  • The in-memory Aerospike database maintains sub-millisecond latency while managing 100 million-plus objects stored in 32 GB of DRAM to support real-time dynamic pricing.
  • Predictable low latency with 95% to 99% of transactions completing within 10 milliseconds—essential for enabling a responsive customer experience.
  • Aerospike’s highly efficient use of resources enables Snapdeal to cost effectively deploy on a couple of Linux servers on Amazon EC2.
  • Full replication across the Amazon EC2 servers ensures business continuity.
  • Aerospike’s ability to work out of the box enabled Snapdeal to get up and running in days and nearly eliminate the need for maintenance.

“We selected the Aerospike in-memory NoSQL database because it delivered the highest performance and enabled the lowest cost of deployment. It’s a fantastic product,” said Amitabh Misra, Snapdeal vice president of engineering. “With Aerospike, we can push through huge price changes while maintaining the same response time experience on the buyer's side—even with millions of buyers. That has been the biggest advantage.”

“Snapdeal has emerged as the largest online marketplace in India by providing a superior consumer experience with real-time responses about product availability, pricing and seller rankings,” said Srini V. Srinivasan, Aerospike founder and vice president of engineering and operations. “We are thrilled by the success of Snapdeal in using our in-memory NoSQL database to continue its rapid expansion of shoppers, sellers and merchandise while ensuring that it maintains the high responsiveness that consumers have come to expect.”

About Snapdeal

Launched in February 2010, Snapdeal.com has seen phenomenal growth in a span of three years and is currently the largest online marketplace in India. Snapdeal’s mission is to create life changing experiences through its platform by connecting buyers to sellers of millions of products from thousands of national, international and regional brands. With over 20 million members, 500-plus product categories and 20,000-plus sellers, Snapdeal.com is the shopping destination for Internet users across the country, delivering to 4,000-plus cities and towns in India. Snapdeal also manages TrustPay and SafeShip platforms that provide buyer and seller protection and intelligent logistics enablement, respectively. The company is run by a very young, dynamic and innovative team of over 1,000 people, and is backed by leading global investors, such as eBay Inc., Intel Capital, Bessemer Venture Partners, Nexus Venture Partners and IndoUS Venture Partners. For more information, visit www.snapdeal.com.

About Aerospike

Aerospike delivers the first flash-optimized in-memory database and the most reliable NoSQL database for revenue-critical, real-time context driven applications that personalize the customer experience across Web, mobile, search, social, video, email channels and across the Internet.

The database of choice in real-time bidding and cross-channel marketing, Aerospike is the user context store for global-scale platforms, such as AppNexus, Bluekai, eXelate, The Trade Desk and [x+1], processing terabytes of data and billions of transactions per day, with predictable low latency and continuous availability. With unmatched price/performance, Aerospike also scales up and out to accelerate real-time applications in ecommerce, retail, financial services and telecom.

The free Aerospike Community Edition supports a two-node cluster and manages up to 200GB of unique data; it can be upgraded to the Aerospike Enterprise Edition to support larger deployments. For more information, visit www.aerospike.com.

Aerospike is a registered trademark of Aerospike, Inc., in the United States and/or other countries. All other trademarks and registered trademarks are the properties of their respective owners.

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