SYS-CON MEDIA Authors: Pat Romanski, Nikita Ivanov, Yeshim Deniz, Elizabeth White, Sean Houghton

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Ruffles Brand Introduces Classic Hot Wing Flavored Potato Chips Inspired By Buffalo Wild Wings

New Flavor Offers Deeper Ridges for Maximum Dipping and Taste

PLANO, Texas, March 4, 2014 /PRNewswire/ -- The real food flavors of classic hot wings are soaring into the chip aisle as Ruffles, one of the many brands that makes up PepsiCo's Frito-Lay division, introduces Ruffles Deep Ridged Classic Hot Wing flavored potato chips inspired by Buffalo Wild Wings. The new flavor, which hits store shelves this month, offers a unique combination of tangy vinegar, chicken and hot sauce reminiscent of the popular wings found on the Buffalo Wild Wings menu. With ridges two times as deep as regular Ruffles potato chips, it is a flavor sure to add a kick to just about any gathering.

The introduction of new Ruffles Deep Ridged Classic Hot Wings flavored potato chips builds on the partnership between PepsiCo and Buffalo Wild Wings, Inc., which was announced last December. In addition to becoming the primary soft drink and non-carbonated beverage provider for Buffalo Wild Wings' 1,006 corporate-owned and franchise restaurants, PepsiCo and Buffalo Wild Wings announced plans to bring other exciting new innovations to market. New Ruffles Deep Ridged Classic Hot Wings flavored potato chips stand as the first co-branded chip flavor to result from PepsiCo's collaboration with Buffalo Wild Wings.

New Ruffles Deep Ridged Classic Hot Wings flavored potato chips pair perfectly with new Ruffles Creamy Buffalo Ranch Dip. Ruffles Deep Ridged Classic Hot Wings potato chips are now available nationwide in two sizes — a 2.5-oz. bag for a suggested retail price of $1.49 and a 7.5-oz. bag for a suggested retail price of $4.29. The new Ruffles Buffalo Ranch Dip is available nationwide in a 15-oz. jar for a suggested retail price of $3.69.

About Ruffles Potato Chips
Ruffles Potato Chips is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  Learn more about Ruffles at http://www.facebook.com/ruffles and Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.

About Buffalo Wild Wings
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 20 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin'®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently 1,006 Buffalo Wild Wings locations in the U.S., Canada and Mexico.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales.  Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world.  PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo.  We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.  For more information, please visit www.pepsico.com.

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SOURCE Frito-Lay North America

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