SYS-CON MEDIA Authors: Carmen Gonzalez, Sean Houghton, Glenn Rossman, Ignacio M. Llorente, Xenia von Wedel

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Violin Memory Names Eric Herzog Chief Marketing Officer and Senior Vice President of Business Development

Violin Memory®, Inc., (NYSE:VMEM), a leader in persistent memory-based storage solutions, today announced that Eric Herzog has joined the Company as chief marketing officer and senior vice president of business development. Mr. Herzog joins Violin effective today and will report to Kevin DeNuccio, president and chief executive officer, Violin Memory.

Mr. Herzog has more than 29 years of experience in the storage solutions, storage hardware, and storage software markets, managing all aspects of marketing and business development in both start-up and Fortune 500 environments. In his new role, he will bring extensive executive and management expertise in storage and storage application acceleration solutions to lead Violin Memory’s marketing and business development teams. Mr. Herzog’s responsibilities will include overseeing all worldwide product marketing, technical marketing, channel marketing, corporate communications, and global business development.

“Eric Herzog’s extremely successful marketing and business development track record demonstrates his critical role in growing strong companies,” said Kevin DeNuccio, Violin Memory president and chief executive officer. “His broad knowledge and expertise of the storage marketplace will be critical as Violin delivers its next generation of industry-leading flash storage solutions for enterprises.”

“I am extremely enthusiastic about the opportunities at Violin Memory from a market and business perspective,” said Eric Herzog, chief marketing officer and senior vice president of business development for Violin Memory. “Violin Memory’s unique, intelligent, flash application architecture will dramatically reduce cost and complexity while substantially increasing application, workload and storage performance. Violin Memory delivers incredible quantifiable value to any company.”

With the addition of Eric Herzog to its management team, Violin Memory will continue to enhance its marketing and business development capabilities, while delivering solutions that solve critical enterprise storage needs to provide application acceleration, storage efficiency, and unmatched storage and workload performance.

Mr. Herzog joins Violin Memory from EMC, where he was most recently senior vice president of marketing for EMC’s Enterprise and Mid-range Systems Division responsible for the VNX, VMAX, and VNXe family of storage solutions. He previously held positions as the vice president of business line management and vice president of marketing for IBM's Storage Technology Division, where he had P&L responsibility for its more than $300 million OEM RAID and storage subsystems business. During his career, Mr. Herzog has also held executive positions in marketing, sales and business development with startup companies including Tarmin Technologies, Maxtor, Asempra, ArioData Networks, Topio, Zambeel, and Streamlogic.

Mr. Herzog holds a B.A. degree in history from the University of California, Davis.

About Violin Memory

Violin Memory (NYSE:VMEM) enables businesses to access real-time information by delivering memory-based storage solutions that close the compute storage gap. Named by Gartner Inc. as the 2012 market share leader in flash-based storage systems, Violin Memory brings storage performance in-line with demanding, high-speed applications, servers and networks at disk economics. Violin Memory solutions are optimized from the ground up to leverage the inherent capabilities of flash memory, enabling performance of memory at compelling economics for business-critical applications, virtualized environments and big data in enterprise data centers. Founded in 2005, Violin Memory is headquartered in Santa Clara, California. For more information, visit www.violin-memory.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Violin Memory’s: delivery of its next generation of industry-leading flash storage solutions for enterprises; the potential reductions in cost and complexity of increasing application, workload and storage performance that may result from Violin Memory’s flash application architecture; efforts to enhance its marketing and business development capabilities; and its ability to deliver solutions that solve enterprise storage needs to provide application acceleration, storage efficiency and storage and workload performance. There are a significant number of factors that could cause actual results to differ materially from statements made in this press release, including: Violin Memory’s history of large purchases by a limited number of customers; its limited operating history, particularly as a new public company; risks associated with a transition in executive leadership; its relationship with Toshiba as its sole supplier of flash-based memory; as well as general market, political, economic and business conditions. Additional risks and uncertainties that could affect Violin Memory’s financial results are included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in the company’s quarterly report on Form 10-Q, which was filed with the U.S. Securities and Exchange Commission, and is available on the Company’s investor relations website at investor.violin-memory.com and on the SEC’s website at www.sec.gov. All forward-looking statements in this press release are based on information available to the Company as of the date hereof, and Violin Memory does not assume any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made.

All Violin Memory news releases (financial, acquisitions, manufacturing, products, technology, etc.) are issued exclusively by Business Wire and are immediately thereafter posted on the company’s external website, www.violin-memory.com. Violin, Violin Memory and the Violin Memory logo are trademarks or registered trademarks of Violin Memory, Inc. in the U.S. and other countries. All other brand or product names used in this public announcement may be trademarks or registered trademarks of their respective owners.

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