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SYS-CON MEDIA Authors: Carmen Gonzalez, Liz McMillan, Pat Romanski, Marty Puranik, Marco Meinardi

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FirstRain Begins 2014 with Major Awards and Momentum

FirstRain, the leader in Personalized Business Analyticsfor enterprise sales and marketing teams, has begun 2014 with impressive momentum, multiple awards and rapid innovation and delivery of breakthrough mobile apps.

In addition to being named one of KMWorld’s “100 Companies That Matter” this week, FirstRain also received the following honors:

  • FirstRain was named a finalist in the 2014 Cloud Awards in the “Best Cloud Business Intelligence or Analytics Solution” category.
  • FirstRain’s customer solution for Flextronics was named a finalist for the 2013 KM Reality Award.
  • FirstRain was named a Bronze Winner in the “Enterprise Product of the Year (Software)” category for the 2013 Best in Biz Awards.

These awards come while FirstRain is experiencing more than 230 percent year-over-year revenue growth, a 40 percent increase in personalized views from existing users, a 50 percent increase in companies users can get insights on, and significant new analytics innovation including a suite of enhanced mobile apps. The company also increased headcount by 50 percent in both the US and India operations.

“We are honored to receive so much recognition in such a short time from our peers in business and technology,” said Penny Herscher, President & CEO of FirstRain. “These achievements, and our rapid top-line growth, are a true testament to the work we are doing to help business professionals derive valuable, personalized and up-to-the-minute business intelligence they need to fuel revenue.”

Recognition and Growth in a Rapidly Emerging New Big Data Market Segment

FirstRain is creating an area of big data analytics that is largely new to the customer intelligence landscape: getting highly personalized, relevant and timely information to sales and marketing teams. Each user’s experience is based on how they sell and go to market, and the products they are selling, so they can quickly understand the relevant developments in their customers’ business and so maximize revenue opportunities. FirstRain’s cloud-based solutions, Customer Insights and Market Insights, leverage patented algorithms to extract critical developments and visualizations from the business web and social media. These actionable insights are seamlessly delivered to each individual and their enterprise teams within the social and mobile applications they use every day. FirstRain’s software powers Fortune 1000 companies such as Cisco, GE Capital and Flextronics.

FirstRain has also become the leader in delivering customer insights to sales via mobile apps. It has more than three years of mobile usage data and feedback from some of the most successful Fortune 500 sales teams, who have been driving revenue for their companies based on personal business analytics. With mobile now at the top of the executive agenda as a tool that can both increase growth and boost sales productivity, FirstRain enables sales organizations and professionals to work in a mobile-centric daily workflow, where every step of their job is tied to effective use of mobile tools for sales planning, forecasting, growth, capitalizing on new opportunities and expanding existing ones.

“Setting context is critical for driving a meaningful mobile experience for any application or process, so we have maniacally focused on giving our users personal, relevant valuable insights through their FirstRain apps,” said YY Lee, COO of FirstRain. “Our new visual components heighten users’ understanding of what is happening with their customers and markets, all through a highly personalized and sharable lens.”

FirstRain supports iOS and Android smartphones and tablets; a Microsoft Windows Phone 8 release is imminent.

Additional Resources:

  • Watch customer success videos to learn how the world’s top companies use FirstRain to grow their businesses.
  • Follow @FirstRain on Twitter or the Market Mine Blog to learn more about the latest trends in Personal Business Analytics for enterprise sales and marketing teams.

About FirstRain

FirstRain is a pioneer and leader in personal business analytics solutions for the enterprise. FirstRain's mobile, cross-platform solutions provide sales, marketing and finance professionals analytics tuned to their specific company strategy and allow them to deeply understand their customer's business and their markets. FirstRain's patented, advanced analytics technology finds business-focused Web and social media and then integrates it seamlessly into the world's premier CRM and social enterprise platforms, including Salesforce.com, Chatter, Cisco WebEx Social, Microsoft SharePoint and Dynamics, Jive and Yammer. This intelligence is similarly incorporated into leading research platforms such as Fidelity.com, Interactive Data and Mergent. Based in San Mateo, California, FirstRain also has offices in New York and Gurgaon, India.

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