SYS-CON MEDIA Authors: Roger Strukhoff, Pat Romanski, Elizabeth White, Glenn Rossman, Cynthia Dunlop

News Feed Item

Social Ingot Hires Advertising Veteran Bob Lonigro as Executive Vice President of Advertising Sales

COLUMBIA, MD -- (Marketwired) -- 03/04/14 -- Social Ingot, the industry's most expansive casual games ad platform, today announced that it has hired advertising veteran, Bob Lonigro, as executive vice president of Advertising Sales. Based in New York, Lonigro leads the company's monetization of its ad platform, which enables advertisers to leverage its network of 100MM casual gamers and provides an intelligent media solution that addresses the complex challenges of this dynamic advertising marketplace.

"I'm thrilled to be a part of such a technologically forward company -- one that is attuned to both user experience and advertiser campaign results," stated Lonigro. "I look forward to building on the outstanding ad solutions and client services that Social Ingot has developed to date."

"We're excited to have Bob join the Social Ingot team. He brings years of ad sales success and is well respected by his clients for his consultative marketing and sales approach," said Paul Capriolo, Social Ingot's CEO.

Prior to joining Social Ingot, Lonigro was vice president of Advertising Sales at SocialVibe (now True[X] Media) where he oversaw client and agency relationships. Lonigro previously was an executive of Media Sales at Electronic Arts' Pogo.com where he built and ran the digital in-game sales team and oversaw ad revenue of the casual games and in-game advertising divisions. Lonigro has also held senior positions at IAC and GeoCities.com where he was among the first people to effectively monetize digital communities and was instrumental in the company's $4.6 billion acquisition by Yahoo!.

About Social Ingot
Social Ingot is a casual game advertising platform driving targeted interactive campaigns to users, building positive brand associations for companies and providing a measurable and guaranteed return on their media spend. A subsidiary of Social Growth Technologies, Social Ingot's advertisers reach 100MM gamers in the U.S. each month through desktop and mobile devices. For more information on Social Ingot, visit www.socialingot.com.

Contact:
Karen Higgins
A&E Communications, Inc.
610-831-5723
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Ope...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an In...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud...
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application wi...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources o...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will nee...
When you set off to build an app that will change the world, designing your system architecture to be reliable and scalable is important but the stark reality is that, for your MVP, you probably had a “need for speed” (of development). You didn’t know what all the axes were to scale your application, where your stress points would be, and what weird and wonderful ways your customers would use it d...
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do to...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, ...